Search for dissertations about: "thesis on customer loyalty"
Showing result 16 - 20 of 20 swedish dissertations containing the words thesis on customer loyalty.
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16. On the Incorporation of Quality of Experience (QoE) in Mobile Networks : A technical, regulatory and business analysis
Abstract : Mobile operators face a scenario characterised by new challenges such as growing data consumption, a slowdown in subscriber growth and reduced revenues due to the success of OTT providers. To remain competitive, mobile operators must offer affordable services and think on strategies to retain current customers. READ MORE
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17. Who is the Active Consumer? : Insight into Contemporary Innovation and Marketing Practices
Abstract : There are consumers who engage in innovation and who cocreate value together with other consumers, and with producers, in relation to products. This thesis has the purpose of exploring the nature of this ‘active consumer’ from a firm perspective, and thereby providing an answer to the thesis-level research question: ‘What are the implications of the active consumer on innovation and marketing practices?’ Four papers, drawing on research in the fields of consumer innovation and value cocreation, are presented that contain findings about the knowledge of the active consumer (Paper I), support (Paper II) and management (Paper III) of the active consumer, and challenges with the active consumer (Paper IV). READ MORE
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18. Managing the Transformation Towards Advanced Service Provision : A Multilevel Framework of Servitization
Abstract : Product-oriented firms are increasingly moving towards providing services to customers in a bid to differentiate their offerings, increase customer loyalty, and achieve higher, more stable revenue streams. This trend of servitization is becoming ubiquitous in manufacturing firms. READ MORE
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19. Emotions in service encounters from the perspectives of employees and customers
Abstract : The overall aim of this thesis is to contribute to deepening and extending our understanding and knowledge of emotions in service encounters by studying it from the two most central human actors in service encounter: (i) the service firm’s employees and (ii) the customer of this firm. This dissertation consist of five separate papers that conceptualize and empirically investigate how different appraisals by employees and customers generate positive and negative emotions, and how types of emotions in service encounters are linked to patterns of behavioural responses. READ MORE
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20. Trust as a strategy for handling uncertainty in private savings choices
Abstract : This thesis examines trust in banks and financial expertise as a way of coping with the uncertainty involved in financial decision making. Trust is considered to be beneficial in general and uncertainty is assumed to induce adverse feelings that people will want to get rid of. READ MORE
