Search for dissertations about: "thesis on customer relationship management banking"

Found 3 swedish dissertations containing the words thesis on customer relationship management banking.

  2. 1. Credit Intelligence in Banks - Managing Credit Relationships with Small Firms

    Author : Katarina Svensson Kling; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; small firm; service; network; interaction; decision style; information management; relationship; Credit management; credit intelligence; bank; Management of enterprises; Företagsledning; management;

    Abstract : The competition in the banking industry has during the last decades been intensified resulting in smaller interest margins. As a consequence, the resources spent on each credit customer have had to be decreased, resulting in less interaction and a perceived limited access to valuable information. READ MORE

  4. 2. Essays on strategic price bundling in retail banking

    Author : Merja Mankila; Göteborgs universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; price bundling; retail banking; strategic planning; effectiveness; relationship management; customer loyalty; conjoint a;

    Abstract : The empirical motivation of this dissertation is the retail banks need to become more conscious about the profitability and pricing of their activities in a successively harder competitive environment. One of the largest threats for the retail banks has become the changed customer behaviour resulting in an increased split-banking and bank switching. READ MORE

  5. 3. Understanding the relationships between bank-customer relations, financial advisory services and saving behavior

    Author : Cecilia Hermansson; Kent Eriksson; Lars Engwall; KTH; []
    Keywords : Saving behavior; consumer finance; consumer financial decision making; financial services; relationship marketing; exchange forms; saving motives; risk attitudes; financial literacy; Företagsekonomi; Business Studies;

    Abstract : While the saving environment has become more complex in recent years, so has the demand for individual activity. Important impetuses include financial deregulation, globalization, technological change, and reformed pension systems. READ MORE