Search for dissertations about: "transactional analysis in marketing"

Found 3 swedish dissertations containing the words transactional analysis in marketing.

2. 1. The Potential for Innovation in the Swedish Food Sector

   Author : Märit Beckeman; Förpackningslogistik; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Food manufacturing; packaging; retailer; innovation; supply chain; Sweden; collaboration; coopetition;

   Abstract : The food sector in Sweden, comprised of retailers, food manufacturers and packaging suppliers, has been investigated, guided by two research questions: What does “innovation” mean to the different actors (i.e. READ MORE

4. 2. The purchasing of technical consultancy services : a case study of buyer-seller relationships

   Author : Peter Lageson; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : This thesis focuses on how a corporation's purchasing of technical consultancy services can be described. The research problem is formulated in the light of the changing role of marketing and the shift from a transactional to a more relational approach. READ MORE

5. 3. Understanding the relationships between bank-customer relations, financial advisory services and saving behavior

   Author : Cecilia Hermansson; Kent Eriksson; Lars Engwall; KTH; []
   Keywords : Saving behavior; consumer finance; consumer financial decision making; financial services; relationship marketing; exchange forms; saving motives; risk attitudes; financial literacy; Företagsekonomi; Business Studies;

   Abstract : While the saving environment has become more complex in recent years, so has the demand for individual activity. Important impetuses include financial deregulation, globalization, technological change, and reformed pension systems. READ MORE