Search for dissertations about: "value-in-use"

Showing result 1 - 5 of 9 swedish dissertations containing the word value-in-use.

  2. 1. A Value Co-Creation Perspective on Customer-Based Brand Equity Modelling for Tourism Destinations : A case from Sweden

    Author : Tatiana Chekalina; Matthias Fuchs; Maria Lexhagen; William C. Gartner; Mittuniversitetet; []
    Keywords : Destination branding; customer-based brand equity; value co-creation; value-in-use; Åre; linear structural equation modelling;

    Abstract : Tourism destinations all over the world increasingly embrace marketing and branding practices traditionally utilized by businesses. However, the literature on customer-based brand equity modelling and measurement for tourism destinations lacks the conceptual understanding of the complex relationships between tourists and the destination brand. READ MORE

  4. 2. Value co-creation as practice : On a supplier's capabilities in the value generation process

    Author : Sarah Wikner; Ethel Brundin; Susanne ; Hertz; Björn Axelsson; Jönköping University; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Value co-creation; value-in-use; dynamic capabilities; supplier-customer relationships; Business studies; Företagsekonomi;

    Abstract : How can suppliers contribute to their customers’ value creating processes? Although this question is crucial for firms’ collaboration with customers and for their competitiveness, it is not clear how firms co-create value with their customers. Research on value co-creation has increased notably the last years. READ MORE

  5. 3. 'A good place to live' : Rethinking residents' place satisfaction and the role of co-creation

    Author : Lisa Källström; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Place marketing; residents; place satisfaction; co-creation; Service-based logic; value-in-use;

    Abstract : Developing a place into ‘a good place to live’ for people of all ages is a prioritized issue in many municipalities in Sweden, as well as around the world. But what do we really mean by ‘a good place to live’? How do the residents themselves comprehend and perceive ‘a good place to live’? And how do municipalities view their place and what they offer to their residents? This thesis explores how ‘a good place to live’ can be understood, conceptualized and studied, and the roles co-creation and the residents themselves play in this context. READ MORE

  6. 4. Technology-based service experiences : A study of the functional and emotional dimensions in telecom services

    Author : Sara Sandström; Bo Edvardsson; Per Kristensson; Peter Magnusson; Amjad Hadjikhani; Karlstads universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

    Abstract : As technology is invading the society of millions of people around the world today, more and more people are affected in their daily life by services such as Internet bank services, e-commerce, telecom services and ATM machines. Technical advances are providing new possibilities and solutions to many different customer needs. READ MORE

  7. 5. Bookonomy : The Consumption Practice and Value of Book Reading

    Author : Pamela Schultz Nybacka; Pierre de Monthoux Guillet; Thomas Bay; Margaret Hogg; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumption practice; Reading; Literacy; Books; Value; Consummation; Post-scarcity; Bookonomy; Business studies; Företagsekonomi; Business Administration; företagsekonomi;

    Abstract : In contemporary society, book readers are increasingly being valued as consumers. Literacy and reading are often subjected to an economic logic and seen as constituting economic operations in themselves. READ MORE