The Consumer Motivation Scale: Development of a multi-dimensional measure of economical, hedonic, and normative determinants of consumption

University dissertation from University of Gothenburg

Author: Isak Barboulos; Göteborgs Universitet.; University Of Gothenburg.; [2012]

Keywords: SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; consumer motivation scale; consumer motivation; consumer goals; scale development; factor analysis;

Abstract:

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