Search for dissertations about: "A case study of Marketing Company"
Showing result 1 - 5 of 26 swedish dissertations containing the words A case study of Marketing Company.
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1. Design-led organisations : A multiple-case study of the interplay between design and marketing
Abstract : The overall purpose of this thesis is to contribute to the knowledge base concerning the interplay between design and marketing. Based on the findings from the empirical studies, the aim of this thesis is to describe and analyze how marketing and design interplay in companies and the main reasons for such interplay. READ MORE
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2. The Multinational Company and Society : A Study of Business Network Relationships in Latin America
Abstract : The role of society for the development of multinational companies’ (MNC) business has so far not attracted much scholarly attention in international marketing. Responding to recent calls for further research relating MNCs with society, the aim of this thesis is to enhance the understanding of the MNC relationship with society. READ MORE
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3. Developments in Distribution Channels : A Case Study of a Timber Product Distribution Channel
Abstract : This thesis describes and analyses the trends and developments of actors along distribution channel. In particular, the study focuses on resellers and manufacturer based on the empirical material from one particular case study. READ MORE
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4. Buying behavior and long-term relationships in the metal mining industry : case studies of capital equipment buying
Abstract : This thesis deals with industrial buying behavior and long-term relationships in the metal mining industry. The mining environment is increasingly competitive as a result of globalization, deregulation and privatization, technological improvements, and eco-sensitivity. READ MORE
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5. The Mechanism of Market Driving with a Corporate Brand - The Case of a Global Retailer
Abstract : The purpose of this thesis has been to analyse the mechanism of the market driving approach carried out by a global organisation with a corporate brand. Market driving is a new organisational approach to strategy that lacks a solid theoretical framework, but constitutes a reality of global firms such as IKEA, The Body Shop, Benetton, Dell, Hennes and Mauritz, Starbucks. READ MORE