Search for dissertations about: "AI in marketing"

Found 2 swedish dissertations containing the words AI in marketing.

2. 1. Automated Text Analysis of Online Content in Marketing : Dictionray-Based Methods and Artificial Intelligence

   Author : Christine Pitt; Esmail Salehi-Sangari; Julie Tinson; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Automated text analysis; content analysis; artificial intelligence-based tools; dictionary-based tools; marketing focus activity ies ; creation; experience; Automatiserad textanalys; innehållsanalys; artificiella intelligens-baserade verktyg; ordbok-baserade verktyg; marknadsfokusaktivitet er ; skapande; erfarenhet; Industriell ekonomi och organisation; Industrial Economics and Management;

   Abstract : Far more than products or services, words are the most fundamental element in the exchanges between sellers and buyers. Understanding the words that constitute the text that is created when sellers and buyers interact with each other is therefore critical for marketing decision makers. READ MORE

4. 2. Creating market knowledge from big data: Artificial intelligence and human resources

   Author : Jeannette Paschen; Esmail Salehi-Sangari; Stefanie Paluch; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Market knowledge; insights; big data; artificial intelligence; resource-based theory; resources; capabilities; machine learning; natural language processing; Marknadskunskap; insikter; big data; artificiell intelligens; resursbaserad teori; resurser; kapacitet; machine learning maskininlärning ; natural language processing naturlig språkbearbetning .; Industriell ekonomi och organisation; Industrial Economics and Management;

   Abstract : The abundance of social media use and the rise of the Internet-of-Things (IoT) has given rise to big data which offer great potential for enhanced market knowledge for marketers. In the literature, market knowledge has been associated with positive marketing performance. READ MORE