Search for dissertations about: "AIRLINE MANAGEMENT dissertation"
Found 2 swedish dissertations containing the words AIRLINE MANAGEMENT dissertation.
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1. The Impact of Loyalty Programs on Customer Loyalty: Multiple Case Studies on Business to Business (B2B) Loyalty Programs in the Air Cargo Market
Abstract : Air cargo plays a crucial role in air transport and the globalized economy; this study investigates airline cargo's current practices and marketing tools that enhance customer loyalty. There is an obvious lack of literature on the key drivers of customer loyalty and loyalty programs in the domain of air cargo. READ MORE
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2. Service in the Airlines : Customer or Competition Oriented?
Abstract : This dissertation has two objectives. The first objective is to study an airline's organizational culture and its impact on the provision of service through a semiotic perspective, focusing on competence development, image, and the quality of service provided. READ MORE