Search for dissertations about: "Advertisement"

Showing result 1 - 5 of 22 swedish dissertations containing the word Advertisement.

2. 1. The Coming of Sound Film in Sweden 1928-1932 : New and Old Technologies

   Author : Christopher Natzén; Maaret Koskinen; Bo Florin; Kevin Donnelly; Stockholms universitet; []
   Keywords : HUMANIORA; HUMANITIES; coming of sound film; formative music; cinema in the 1920s; Sweden; intermediality; cinema musicians; Svensk Filmindustri; trade press; cinema as event; internal logic of perception; external logic of perception; advertisement; Film; Filmvetenskap; Cinema Studies; filmvetenskap;

   Abstract : This dissertation examines the coming of sound film in Sweden during the years 1928–1932, and the reception of mechanically recorded sounds both in the trade press and among audiences. The novelty of sound film opened up for a negotiation of the perception of sound and image, as it made visible the film medium’s technological construction, before this visibility was once more absorbed by the cinematic discourse. READ MORE

4. 2. Designing Advertisement Systems with Human-centered Artificial Intelligence

   Author : Johannes Sahlin; Håkan Sundell; Gideon Mbiydzenyuy; Håkan Alm; Jesper Holgersson; Leona Chandra Kruse; Högskolan i Skövde; []
   Keywords : NATURVETENSKAP; NATURAL SCIENCES; Digital Advertisement Optimization; Design Knowledge; Information System Design Theory; Artificial Intelligence; Reinforcement Learning; Human-centered AI;

   Abstract : Practitioners are urging using Artificial Intelligence (AI) to improve advertisements. Advertisers recognize the importance of incorporating AI into their strategies to remain competitive. READ MORE

5. 3. Advertisement, conflicts, and mate choice in two passerine bird species

   Author : Mats Björklund; Uppsala universitet; []
   Keywords : NATURAL SCIENCES; NATURVETENSKAP;

   Abstract : .... READ MORE

6. 4. Social Networking Sites – Consumers’ assessment of the value of advertisements (Extended Model)

   Author : Hossam Deraz; Gabriel Baffour Awuah; Gerson Tontini; Tim Foster; Högskolan i Halmstad; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Internet marketing; advertisements; online social networks; assessment of advertisements; value of advertisements; national culture; brand communities;

   Abstract : In light of the identified shortcomings in the earlier studies of consumers’ assessment of advertisement value on social networking sites, and the relative importance of explaining advertisement value, the overall purpose of this dissertation is to develop and empirically test a conceptual framework that can advance knowledge and increase our understanding of how online consumers assess the value of advertisements on social networking sites. In reference to this purpose, this doctoral dissertation has sought to answer the following overarching research question: What are the relevant variables that predict online consumers’ assessment of advertisement value on social networking sites, and how do these variables affect their assessment?To achieve the purpose of this study and to answer its overarching research question, a mixed method approach was used, adapting both quantitative and qualitative methods. READ MORE

7. 5. Studies on bikeability in a metropolitan area using the active commuting route environment scale (ACRES)

   Author : Lina Wahlgren; Peter Schantz; Henrik Gustafsson; Pekka Oja; Örebro universitet; []
   Keywords : MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; active transport; bicycle commuting; bikeability; multiple linear regression analysis; perception; reliability; route environment; validity; Sports; Idrott; Sports Science; Idrottsvetenskap; Samhällsvetenskap Humaniora;

   Abstract : Background: The Active Commuting Route Environment Scale (ACRES) was developed to study active commuters’ perceptions of their route environments. The overall aims were to assess the measuring properties of the ACRES and study active bicycle commuters’ perceptions of their commuting route environments. READ MORE