Search for dissertations about: "Advertising value"

Showing result 1 - 5 of 7 swedish dissertations containing the words Advertising value.

  1. 1. Understanding value formation A study of marketing communications practices at the food retailer ICA

    University dissertation from Jönköping : JIBS

    Author : Mart Ots; Högskolan i Jönköping.; Högskolan i Jönköping.; [2010]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; value; ICA; marketing; practice theory; retailing; communications; customer magazines; CRM; advertising; värde; ICA; marknadsföring; dagligvaruhandel; marknadskommunikation; reklam; kundtidningar; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi;

    Abstract : ICA AB is Sweden’s largest retail and wholesale firm, a cooperation of retail proprietors. Here it is studied as the nation’s largest media firm. It is the largest advertiser, the largest publisher of consumer magazines, and plausibly the most advanced user of household shopping data for marketing purposes. READ MORE

  2. 2. Data-Driven Software Development at Large Scale : from Ad-Hoc Data Collection to Trustworthy Experimentation

    University dissertation from Malmö university, Faculty of Health and society

    Author : Aleksander Fabijan; Malmö University.; [2018]
    Keywords : TECHNOLOGY; TEKNIKVETENSKAP; Technology;

    Abstract : Accurately learning what customers value is critical for the success of every company. Despite the extensive research on identifying customer preferences, only a handful of software companies succeed in becoming truly data-driven at scale. READ MORE

  3. 3. Integer Quadratic Programming for Control and Communication

    University dissertation from Institutionen för systemteknik

    Author : Daniel Axehill; Linköpings universitet.; Linköpings universitet.; [2008]
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Integer Quadratic Programming; Model Predictive Control; Hybrid Systems; Semidefinite Programming; Code Division Multiple Access; Multiuser Detection; Automatic Control; Communication; TECHNOLOGY Information technology Automatic control; TEKNIKVETENSKAP Informationsteknik Reglerteknik;

    Abstract : The main topic of this thesis is integer quadratic programming with applications to problems arising in the areas of automatic control and communication. One of the most widespread modern control methods is Model Predictive Control (MPC). In each sampling time, MPC requires the solution of a Quadratic Programming (QP) problem. READ MORE

  4. 4. Modern Media, Modern Audiences : Mass Media and Social Engineering in the 1930s Swedish Welfare State

    University dissertation from Stockholm : Aura Förlag

    Author : Ylva Habel; Stockholms universitet.; [2002]
    Keywords : HUMANIORA; HUMANITIES; Modernitet i massmedia Välfärdsstaten i massmedia; Välfärdsstaten i reklamen Massmedia historia; Sverige; 1930-talet; HUMANITIES and RELIGION Aesthetic subjects Film; HUMANIORA och RELIGIONSVETENSKAP Estetiska ämnen Filmvetenskap; Cinema Studies; filmvetenskap; Visuell kultur; urbanitet; kvinnor; mediehistoria; reception; välfärdsstaten;

    Abstract : The dissertation straddles the interface of mass media, social engineering and advertising in 1930s Stockholm. Its twofold objective is firstly to outline their cultural output, targeting predominantly feminine audiences. READ MORE

  5. 5. The influence of media convergence on strategies in newspaper production

    University dissertation from Stockholm : KTH

    Author : Ester Appelgren; KTH.; [2005]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SOCIAL SCIENCES Other social sciences Media and communication studies; SAMHÄLLSVETENSKAP Övrig samhällsvetenskap Medie- och kommunikationsvetenskap;

    Abstract : Convergence implies that previously unalike areas come together, approaching a common goal. A subordinate concept of convergence, i.e., media convergence, is a concept that has become common when denoting a range of processes within the production of media content, its distribution and consumption. READ MORE