Search for dissertations about: "Advertising"

Showing result 16 - 20 of 80 swedish dissertations containing the word Advertising.

  2. 16. Reklamens kostnader och bestämningsfaktorer : Advertising costs in Sweden : structure and determinants

    Author : Rolf Rundfelt; Stockholms universitet; []
    Keywords : Reklam; Kostnader;

    Abstract : .... READ MORE

  4. 17. Effects of online advertising on children's visual attention and task performance during free and goal-directed internet use : A media psychology approach to children's website interaction and advert distraction

    Author : Nils Holmberg; Humanistlaboratoriet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; online advertising; children; website interaction; visual attention; distraction; cognitive load; eye-tracking; task-orientation; media effects; visual saliency; executive functions; media literacy; inhibitory control;

    Abstract : This dissertation consists of four eye-tracking studies that investigate how salient online advertising and children's level of executive function contributes to their advert distraction. In Study 1, children aged 9 were instructed to surf freely on the internet while all advert material appearing on-screen was registered. READ MORE

  5. 18. Recetion, Reception, Reception : the Effects of Receiver Context on Advertising Effectiveness

    Author : John Karsberg; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : The purpose of this thesis is to investigate the effects of receiver context on advertising effectiveness. More specifically, it extends the academic literature on the effects of the social receiver context (who else is present when the subject is exposed to advertising) and the spatial receiver context (how and where the subject is exposed to advertising) on consumer responses to an advertisement and to the brand sponsoring the advertising. READ MORE

  6. 19. Setting the Marketing Scene: Reality Production in Everyday Marketing Work

    Author : Peter Svensson; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consultancy work; Advertising work; Discourse; Marketing work; Social constructionism; Market study; Marknadsanalys;

    Abstract : The aim of this thesis is to offer a contribution to the understanding of marketing work. In orthodox, mainstream marketing management literature, the work of marketing is commonly depicted as a fairly straightforward practice, technical in character, neutral in terms of social values and ideologies, operating within an objective and pre-given world. READ MORE

  7. 20. GO LO GO HI : Tracing the Development of Masculine Domesticities from the Garage to the Penthouse — A Multi-Modal Exploration in Architecture, Urban Environments, Film, and the Arts

    Author : Janek Oźmin; Catharina Gabrielsson; Victor Edman; Valéry Didelon; KTH; []
    Keywords : HUMANIORA; HUMANITIES; Multi-Modal; Sites of Enquiry; Masculine Domesticities; Suburban Garage; Penthouse; Architecture; The City; Film; Advertising Media; Technology; Consumption; Leisure; Real Estate; Spatial Container; Practice-Based Research; Urban Design; Stadsbyggnad;

    Abstract : GO LO GO HI is a multi-modal enquiry into the relationship between masculine domesticities and the architectures of the suburban garage and penthouse apartment. The project adopts the garage and the penthouse as sites of enquiry, which means thinking through architecture as a cultural phenomenon, the agency of which includes but is not limited to spatial design, material compositions, visual representations, and historical contexts. READ MORE