Search for dissertations about: "Advertising"

Showing result 21 - 25 of 80 swedish dissertations containing the word Advertising.

  2. 21. Recontextualising ageing as a choice : A critical approach to representations of successful ageing

    Author : Lame Maatla Kenalemang-Palm; Göran Eriksson; Sofia Strid; Maria Edström; Örebro universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Cosmetic advertising; grey market; intersectionality; Multimodal Critical Discourse Analysis; neoliberalism; older women; postfeminism; successful ageing;

    Abstract : This thesis examines the intersection between representations of ageing femininities, empowerment, and oppression in marketing and advertising practices, within the context of successful ageing. In the current era of population ageing, debates on gender and ageing are becoming more pronounced. READ MORE

  4. 22. Marketing on the Web : empirical studies of advertising and promotion effectiveness

    Author : Micael Dahlén; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : .... READ MORE

  5. 23. Chinese women and consumer culture : discourses on beauty and identity in advertising and women's magazines 1985-1995

    Author : Perry Johansson; Frank Dikötter; Stockholms universitet; []
    Keywords : HUMANITIES and RELIGION; HUMANIORA och RELIGIONSVETENSKAP; sinologi; Sinology;

    Abstract : Chinese women and consumer culture are studied through semiotics and discourse analysis of advertisements and beauty editorials from women's magazines. The trajectory of Chinese consumption and advertising development during the last two decades is outlined and the changing notions of female beauty after Mao is examined, describing the resurfacing gender differences and the renewed importance of body and gender, together with the commodification of women and female beauty. READ MORE

  6. 24. Sound and Loyal Business: The History of the Swedish Advertising Cartel 1915-1965

    Author : Elin Åström Rudberg; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : This dissertation examines the cooperation between advertising agencies and newspapers to control and regulate the market for advertisements in Sweden 1915–1965. The advertising industry was thus organized in a cartel. READ MORE

  7. 25. Consuming the commercial break : an ethnographic study of the potential audiences for television advertising

    Author : Karolina Brodin; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : Despite of the sociality of TV viewing, advertising researchers have traditionally studied the solitary viewer. The study of the social uses of advertising has been limited, and the reception of advertising in a naturalistic setting has practically been ignored. READ MORE