Search for dissertations about: "Anne Engström"

Found 5 swedish dissertations containing the words Anne Engström.

  1. 1. Assessment of business-to-business (B2B) e-marketplaces' performance

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Anne Engström; Esmail Salehi-Sangari; Luleå tekniska universitet.; [2007]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : Electronic marketplaces (e-marketplaces) are new business venues for buying, selling, and supporting customers, products, and services in many industries. The emergence of business-to-business (B2B) e-marketplaces has opened up opportunities for efficient online transactions between firms. READ MORE

  2. 2. Luxury as the opposite of vulgarity a trio of perspectives on luxury brands

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Mignon Reyneke; Luleå tekniska universitet.; [2011]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : This thesis, entitled “Luxury as the opposite of vulgarity: A trio of perspectives on luxury brands” considers luxury brands in a trio of contemporary contexts. Despite the academic research surrounding luxury brands being limited, the existent research most often studies luxury brands in a traditional retail context. READ MORE

  3. 3. Determinants in the adoption of a customer relationship management system a study among bank managers

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Joseph Vella; Luleå tekniska universitet.; [2011]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing; Elektronisk handel; Electronic Commerce;

    Abstract : Customer relationship management, better known as CRM, has become synonymous with business practices nowadays. Technology advancement has made it both possible and feasible for organizations to develop individual and intimate business relationships with their customers, irrespective of the size of their customer base or geographic dispersion. READ MORE

  4. 4. Sustainable purchasing in the retail industry : a model of environmentally responsible purchasing

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Kaveh Peighambari; Luleå tekniska universitet.; [2012]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : Given the important role that businesses play in addressing the issue of environmental sustainability, a perspective on organizations’ responsiveness toward environmental sustainability suggests that one of the most challenging decisions to be made within an organization is to engage in environmental purchasing. Because preserving the environment and maintaining economic growth have become the goal for many organizations, decisions about sustainable organizational purchasing are growing in importance. READ MORE

  5. 5. PR 2.0 and the blogosphere : public relations towards the next phase of e-commerce

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Mehdi Ghazisaeedi; Luleå tekniska universitet.; [2012]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Elektronisk handel; Electronic Commerce;

    Abstract : With the introduction of Web 2.0 blogging has established its place in the PR lexicon. Especially blogs that offer reviews of products, services and technologies, have become essential to practitioners of public relations in their dialogue with the market place. READ MORE