Search for dissertations about: "Atmospherics"
Found 2 swedish dissertations containing the word Atmospherics.
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1. Multi-sensory cues in interplay and congruency in a retail store context : Consumer emotions and purchase behaviors
Abstract : While research has shown the positive impact of sensory cues and cue- congruency on emotion and behavior in retail store atmospheres, these cues have primarily been investigated in isolation or in pairs. Consequently, little is known on how multi-sensory cues in interplay impact on consumer emotions and purchase behaviors. READ MORE
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2. Climate mitigating information to consumers by food retailers : the case of vegetables
Abstract : Human food consumption contributes to climate change and changing consumption patterns towards a more vegetable-based diet could decrease GHG emissions. However, such change is difficult to achieve due to ingrained habits, cultural and social norms and culinary preferences, highlighting a need to understand consumer behaviour and find efficient strategies for communicating the issue within supermarkets. READ MORE
