Search for dissertations about: "Atmospherics"

Found 2 swedish dissertations containing the word Atmospherics.

  1. 1. Multi-sensory cues in interplay and congruency in a retail store context : Consumer emotions and purchase behaviors

    Author : Miralem Helmefalk; Magnus Söderlund; Linnéuniversitetet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Atmospherics; Congruency; Emotions; Multi-Sensory; Purchase behaviors; Sensory cues; Sensory interplay; Sensory marketing; Marketing; Marknadsföring;

    Abstract : While research has shown the positive impact of sensory cues and cue- congruency on emotion and behavior in retail store atmospheres, these cues have primarily been investigated in isolation or in pairs. Consequently, little is known on how multi-sensory cues in interplay impact on consumer emotions and purchase behaviors. READ MORE

  2. 2. Climate mitigating information to consumers by food retailers : the case of vegetables

    Author : Sara Spendrup; Sveriges lantbruksuniversitet; Sveriges lantbruksuniversitet; []

    Abstract : Human food consumption contributes to climate change and changing consumption patterns towards a more vegetable-based diet could decrease GHG emissions. However, such change is difficult to achieve due to ingrained habits, cultural and social norms and culinary preferences, highlighting a need to understand consumer behaviour and find efficient strategies for communicating the issue within supermarkets. READ MORE