Search for dissertations about: "Bård Tronvoll"
Showing result 1 - 5 of 6 swedish dissertations containing the words Bård Tronvoll.
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1. Customer Complaint Behaviour in Service
Abstract : It is vital for every service provider to get feedback from its customers. This is especially important when a customer has perceived an unfavourable service experience. One way to receive feedback from these customers is to encourage and make it easy for them to complain. READ MORE
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2. Proactivity in Service Failure and Service Recovery
Abstract : Although service failure and service recovery have been extensively researched, service employees struggle to recover an increasing number of customer complaints. The overall aim of this thesis is to explain the role of customer and employee proactivity in service failure and service recovery. READ MORE
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3. Fit in to stand out : An experience perspective on value creation
Abstract : In order to grow and survive, a firm must create value with consumers in ways that both fit in with consumer demands and stand out from competitors. Focusing on and understanding consumer and firm assessments of value and creation of value has become a central scope in the contemporary strategic management and marketing literature for understanding and explaining firm survival and success. READ MORE
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4. Digital servitization : Organizing the firm and working with the ecosystem
Abstract : Traditionally, equipment sales were the main source of revenues for manufacturing firms. The situation has changed, and such firms are undergoing servitization when revenues are increasingly derived from services. In parallel, the digitalization of industries brings novel technologies to the forefront of manufacturers’ agendas. READ MORE
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5. Innovating digital business models: Empirical insights from industry
Abstract : .... READ MORE