Search for dissertations about: "B2B relationship"
Showing result 1 - 5 of 12 swedish dissertations containing the words B2B relationship.
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1. Incorporating sustainability in supplier relationship management : a study of Swedish manufacturing SMEs
Abstract : "The future belongs to those who give the next generation reason for hope" (Pierre Teilhard de Chardin; 1881-1955). This hope may rely on sustainable development and sustainability of corporations. Corporations have found that one way to achieve sustainability is to establish it in cooperation with their suppliers. READ MORE
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2. Digital Marketing Strategy : B2B and Stakeholders Communication
Abstract : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. READ MORE
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3. The Microstructure of Collaborative E-business Capability
Abstract : IT has direct and observable positive effects for consumers. For firms, the situation is somewhat different, because efficiencies generated by publicly available technology tend to be competed away. READ MORE
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4. A Relational View on Digital Servitization : Empirical Insights from Industrial Relationships
Abstract : Background and purpose: Digital technologies are enabling the transformation of manufacturing companies from being a product provider to a service provider, a trend that is referred to as ‘digital servitization’. Providers typically adopt a digital servitization strategy to differentiate themselves from competitors, create new revenue streams, and unlock new value creation opportunities for their industrial customers. READ MORE
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5. Going Above and Beyond : An Assessment of Paying it Forward Behaviour in the B2B Marketing Context
Abstract : Helping behavior and other acts of kindness are important in the business context as they lead to numerous positive outcomes for organizations and individuals and they can help form the foundation needed for meeting organizational goals. Acts of kindness can have a multiplying effect which can be achieved by kindness being paid back to the individual who conducted the act of kindness or paid forward to others. READ MORE