Search for dissertations about: "B2B"
Showing result 11 - 15 of 31 swedish dissertations containing the word B2B.
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11. XML-based frameworks for Internet commerce and an implementation of B2B e-procurement
Abstract : It is not easy to apply XML in e-commerce development for achieving interoperability in heterogeneous environments. One of the reasons is a multitude of XML-based Frameworks for Internet Commerce (XFIC), or industrial standards. This thesis surveys 15 frameworks, i.e. READ MORE
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12. The role of trust in B2B electronic commerce : evidence from two e-marketplaces
Abstract : The primary purpose of the current research has been to examine the roles of interpersonal, interorganizational, and institutional trust in establishing buyer-seller trust in public B2B e-marketplaces (EMP). Interpersonal trust refers to trust within the buyer-seller dyad. READ MORE
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13. Assessment of business-to-business (B2B) e-marketplaces' performance
Abstract : Electronic marketplaces (e-marketplaces) are new business venues for buying, selling, and supporting customers, products, and services in many industries. The emergence of business-to-business (B2B) e-marketplaces has opened up opportunities for efficient online transactions between firms. READ MORE
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14. Tracing the drivers of B2B brand strength and value
Abstract : By building a strong brand that is favourably perceived by target customers, a firm can establish a competitive advantage that enables greater revenues and profitability. This is at least what the branding literature always has assumed, and something few marketing and brand managers seem to disagree with. READ MORE
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15. How a continuously changing B2B environment influences the selection of suppliers : introducing a model and process approach
Abstract : Creation of a supply base is perhaps the most important task of the purchasing function. In this creation process, potential suppliers must be identified, analysed and decisions made. Decisions that, in most cases, have direct effects on the company's "bottom line". READ MORE