Search for dissertations about: "BUSINESS ENGLISH"

Showing result 1 - 5 of 69 swedish dissertations containing the words BUSINESS ENGLISH.

  2. 1. Language as a Leading Light to Business Cultural Insight : A Study on Expatriates' Intercultural Communication in Central and Eastern Europe

    Author : Kjell Ljungbo; Björn Bjerke; Susanne Tietze; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Language; multilingualism; culture; intercultural communication; business; expatriate; Central and Eastern Europe; cultural significance structure; business flower; hermeneutics; ideal type; export; foreign language skills; language competence; Sweden; Business studies; Företagsekonomi; företagsekonomi; Business Administration;

    Abstract : Language competence is decisively important in international business and could increase efficacy, efficiency, sales and profits. Language is an underresearched area in business studies though language constitutes management and the managers building structures, processes, cultures and personalities being the most vital working tool to get things done and make them understandable. READ MORE

  4. 2. Rhetorical business : A study of marketing work in the spirit of contradiction

    Author : Tomas Nilsson; Institutionen för tjänstevetenskap; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ethnography; consulting; professional services; knowledge-intensive services; sophists; argumentation; rhetoric; marketing work; marketing practice; Marketing; rhetorical analysis; Marketing; Marketing;

    Abstract : Marketing has traditionally been understood from the perspective of marketing management. This causes problems when we study marketing practices because the normative discourse of marketing management is not particularly useful for describing the day-to-day work of marketing practitioners. This calls for marketing research from new perspectives. READ MORE

  5. 3. Path Dependence and Path Shaping : Unearthing institutional dynamics in large-scale project organizing

    Author : Ermal Hetemi; Cali Nuur; Sofia Pemsel; Anna Jerbrant; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; path dependence; path shaping; organisational lock-in; institutional field; knowledge work; Ledarskap; entreprenörskap och organisation; Ledarskap; entreprenörskap och organisation; Organisation theory; Organisationsteori; Industriell ekonomi; Industrial economy; Industriell ekonomi och organisation;

    Abstract : Over the last two decades, large-scale project endeavors or major programs that typically deliver a substantial physical infrastructure or a complex product with a lifetime that can extend for decades and across industries have become the norm for many utility sectors, such as transport, energy, water, or food. The allure of ever-larger projects shows no sign of fading away in the face of sustainable development and grand societal challenges – quite the contrary. READ MORE

  6. 4. Relational Networks and Family Firm Capital Structure in Thailand : Theory and Practice

    Author : Suranai Chuairuang; Barbara Cornelius; Håkan Boter; Anura De Zoysa; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Networks; relationships; capital structure decisions; family firm; small firm; information asymmetry; pecking order hypothesis; företagsekonomi; Business Studies;

    Abstract : Firms must access capital to remain in business.  Small firms have greater difficulty accessing financial resources than have large firms because of their limited access to capital markets.  These difficulties are exacerbated by information asymmetries between a small firm’ s management and capital providers. READ MORE

  7. 5. Core competence matters : Preparing for a new agenda

    Author : Urban Ljungquist; Anders Pehrsson; Kåre Hansen; Thomas Kalling; Växjö universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; core competences; competences; capabilities; resources; change management; corporate strategy; organizational structures; Business studies; Företagsekonomi; Marketing; Marknadsföring;

    Abstract : Ljungquist, Urban (2007). Core Competence Matters: Preparing for a New Agenda. Acta Wexionensia No. 121/2007. READ MORE