Search for dissertations about: "Beate Stiehler"

Found 1 swedish dissertation containing the words Beate Stiehler.

2. 1. Identification and assessment of luxury brand segments in the emerging markets: Case of South Africa

   Author : Beate Stiehler; Esmail Salehi-Sangari; Leyland Pitt; Narongsak (Tek) Thongpapanl; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Luxury brands; South Africa; Emerging markets; Consumer behaviour; luxury segments; brand co-creation; discourse analysis; Företagsekonomi; Business Studies;

   Abstract : Africa has been identified as an upcoming market in which luxury brands should secure future growth opportunities. A review of related academic literature, however, reveals that limited research has been conducted which focuses specifically on the continent’s luxury consumers. READ MORE