Search for dissertations about: "Bertil Hultén"
Found 1 swedish dissertation containing the words Bertil Hultén.
-
1. Brand Sensuality and Consumer-Based Brand Equity
Abstract : Contemporary branding and sensory marketing literature stresses the significance and positive impact of sensory dimensions through brand sensuality in relation to brand experiences within a value-generating process. Moreover, it also accounts for the need to fulfill a research gap concerning how sensory dimensions contribute to enhance consumer-based brand equity when consumers experience products and services. READ MORE
Result pages:
1