Search for dissertations about: "Bo Edvardsson"

Showing result 6 - 10 of 24 swedish dissertations containing the words Bo Edvardsson.

2. 6. Fit in to stand out : An experience perspective on value creation

   Author : Claes Högström; Anders Gustafsson; Bård Tronvoll; Martin Löfgren; Bo Edvardsson; Thorsten Gruber; Karlstads universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; use value; consumer experiences; value creation; strategic schemas; attractive quality; Business Administration; Företagsekonomi;

   Abstract : In order to grow and survive, a firm must create value with consumers in ways that both fit in with consumer demands and stand out from competitors. Focusing on and understanding consumer and firm assessments of value and creation of value has become a central scope in the contemporary strategic management and marketing literature for understanding and explaining firm survival and success. READ MORE

4. 7. Self-Service Recovery

   Author : Niklas Johansson; Anders G. Nilsson; Bo Edvardsson; Sten Carlsson; Jan Lindvall; Karlstads universitet; []
   Keywords : NATURVETENSKAP; NATURAL SCIENCES; Service recovery; self-service technology; self-service recovery; IT-enabler; value creation; Informatics; Informatik; Information Systems; Informatik;

   Abstract : Service recovery is about problems. What happens when customers experience problems? Well, sometimes customers complain to the one responsible for the service. Sometimes customers do not complain but instead tell somebody else about the problem, possibly leading to a bad reputation for the one responsible for the service. READ MORE

5. 8. The evolution of markets - A service ecosystems perspective

   Author : Kaisa Koskela-Huotari; Per Skålén; Bo Edvardsson; Stephen L. Vargo; Hope Schau; Karlstads universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Market; innovation; market evolution; service ecosystems; institutions; institutional change; value cocreation; service-dominant logic; conceptual research; transdisciplinary research; Business Administration; Företagsekonomi;

   Abstract : This conceptual dissertation aims to build an integrative and transdisciplinary framework of market evolution by reconnecting the study of innovations and markets, with help from the service ecosystems perspective. The service ecosystems perspective offers a processual, systemic, and institutional view on value creation, which is grounded in the axiomatic assumptions of service-dominant (S-D) logic. READ MORE

6. 9. Evenemangsmarknadsföringens organisering : Interaktion mellan aktörer på ett politiskt torg

   Author : Mia Larson; Svante Leijon; Bo Edvardsson; Göteborgs universitet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; renewal processes; political market square; project networks; events; festivals; political processes;

   Abstract : This thesis comprises five papers discussing two case studies – the mega-event World Championships in Athletics 1995 in Göteborg and the regional festival Storsjöyran in Östersund, Sweden. The study adopts an organisational-theoretical perspective and focus on both intra- and interorganisational aspects of the marketing work. READ MORE

7. 10. Challenges in Delivering Services: The Front-Line Hospitality and Tourism Employee Perspective

   Author : Christine Lundberg; Tommy D Andersson; Lena Mossberg; Bo Edvardsson; Mittuniversitetet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Front-line workers; tourism; hospitality; service encounter; critical incident techniques; work motivation and satisfaction; Business studies; Företagsekonomi; Front-line workers; tourism;

   Abstract : Significant challenges are faced by front-line hospitality and tourism employees interacting with customers on a daily basis. These challenges and the ways they are dealt with form the focus of this thesis. As they interact, a range of incidents may arise from highly satisfactory encounters to service failures. READ MORE