Search for dissertations about: "Brand Concept Map"
Found 2 swedish dissertations containing the words Brand Concept Map.
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1. Brand Architecture from Above : Understanding the Customer Disconnect
Abstract : Global business is transforming. Information technology in general, and the Internet specifically, has globalized business and empowered the consumer with more information and choice than ever before. Consequently, academic research into brand portfolios and brand architecture is faced with new challenges to reflect this changing reality. READ MORE
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2. Transmedia experiences in the Magic Kingdom theme park : Branding, space, and (un)sustainability at Disney
Abstract : Beyond being just a medium that supports other media, the contemporary theme park is a complex space that brings together material and symbolic features of different user-producer relationships. Although robust, the theme park is scarcely investigated, especially as an autonomous and potentially adaptable media for the maintenance of transmedia dynamics. READ MORE