Search for dissertations about: "Brand Identity"

Showing result 11 - 15 of 18 swedish dissertations containing the words Brand Identity.

2. 11. Tensions of extensions : adverse effects of brand extension within consumer relationships

   Author : Henrik Sjödin; Handelshögskolan i Stockholm; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : Imagine how you would react if you learned that your favorite singer was recording new music in a style far from that which you have come to love. Perhaps you would disapprove. Then you might react like many Porsche consumers did when they learned that “their” brand would start producing sports utility vehicles. They are not without peers. READ MORE

4. 12. Building Employer Brands: The Employee Perspective

   Author : Anna Näppä; Maria Ek Styvén; Tim Foster; Tom Baum; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Employer Branding; Co-creation; Employment Value Proposition; Tourism and Hospitality; Employer Attractiveness; Industrial Marketing; Industriell marknadsföring;

   Abstract : Employer branding, or the creation and communication of an identifiable identity as an employer, has become a buzzword that interests both practitioners and researchers. Employer branding is considered a key tool for attracting, developing, and retaining the best employees and is believed to be the answer to the so-called “war for talent”. READ MORE

5. 13. International Branding and Rebranding in Cross-Border Acquisitions

   Author : Manoella Antonieta Ramos; Svante Andersson; Ulf Aagerup; Mikael Hilmersson; Högskolan i Halmstad; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; international Branding; B2B; Rebranding; Life Science Industry.;

   Abstract : Businesses worldwide are confronting a more internationalized market. With this trend, companies frequently turn to international branding and rebranding initiatives through the acquisition of companies to grow. During this process, businesses are updating their brand identity and/or strategy, while also dealing with various challenges. READ MORE

6. 14. 'Dior without Dior' : Tradition and Succession in a Paris Couture House, 1957-2015

   Author : Sara Skillen; Andrea Kollnitz; Caroline Evans; Christopher Breward; Stockholms universitet; []
   Keywords : HUMANIORA; HUMANITIES; Christian Dior; Paris Fashion; Fashion Designer; Couturier; French Haute Couture; Luxury brands; Savoir-Faire; Couture; Tradition; Succession; Royalty; Heritage; Myth; Codes; Legitimation; Symbolic Production; Legacy; modevetenskap; Fashion Studies;

   Abstract : This study explores how the French luxury fashion house, Dior has mobilised its power over a 70 year period through the constructed persona of the designer, who functions as a figurehead, together with the brand’s heritage. It investigates how the house of Dior reinvented itself after the death of its founder in 1957 through the charismatic succession of a series of designers; Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, and finishes in 2015 with the departure of Raf Simons. READ MORE

7. 15. Aesthetic Flexibility : In Industrial Design Practice

   Author : Torbjörn Andersson; Johan Ölvander; Renee Wever; Toni-Matti Karjalainen; Linköpings universitet; []
   Keywords : HUMANIORA; HUMANITIES; industrial design; product development; product modularity; product branding; and dual decision-making.;

   Abstract : Competition among companies that produce complex or large product portfolios has created a need to use modularity strategies not only to flexibly manage technical complexity in a cost-effective manner but also to produce visually appealing products. This research aims to understand how the visual appearance of products is affected by modular product development strategies and creates coherent product brands. READ MORE