Search for dissertations about: "Brand Value"

Showing result 26 - 30 of 36 swedish dissertations containing the words Brand Value.

  2. 26. Communicated consumer Co-creation : consumer response to consumer Co-creation in new product and service development

    Author : Karina Töndevold Liljedal; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : This thesis explores both participating and non-participating consumer responses to consumer co-creation in new product and service development. Participating consumers can ideate and select new products or services that the brand can offer to the market. To date, research has predominantly focused on participating consumers. READ MORE

  4. 27. Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness

    Author : Erik Modig; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : Today advertisers face the challenge of securing advertising effectiveness by producing advertisement that gets the consumers’ attention and shape their attitudes and behavior. One suggested way to reach these objectives is creativity. READ MORE

  5. 28. Development and application of corotational finite elements for the analysis of steel structures in fire

    Author : Luca Possidente; Jean-Marc Battini; Nicola Tondini; Paulo Vila Real; KTH; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Thermomechanical finite element; Shell element; 3D beam element; Steel structures; Buckling; Fire Safety Engineering; Structural Engineering and Bridges; Bro- och stålbyggnad;

    Abstract : The ignition and the propagation of a fire inside a building may lead to global or local structural collapse, especially in steel framed structures. Indeed, steel structures are particularly vulnerable to thermal attack because of a high value of steel conductivity and of the small thickness that characterise the cross-sections. READ MORE

  6. 29. Visual aesthetics in product development : A balance between commercial and creative imperatives

    Author : Ingela Lindahl; Fredrik Nordin; Staffan Brege; Daniel Kindström; Tore Kristensen; Linköpings universitet; []
    Keywords : Visual aesthetics; product design; product development; furniture; designer products;

    Abstract : The literature presents a number of advantages regarding companies’ strategic focus on product design, arguing that the dimension of visual aesthetics in products may help a company to create commercial success, e.g. through product differentiation and as a means of company brand recognition. READ MORE

  7. 30. Going Above and Beyond : An Assessment of Paying it Forward Behaviour in the B2B Marketing Context

    Author : Maria Theresa Eriksson; Tim Foster; Esmail Salehi-Sangari; Julie Tinson; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Paying it Forward; Ecosystem Citizenship Behaviour; Employer Branding; Generalised Social Exchange; Ecosystems; Paying it Forward Mindset; B2B Marketing; Kindness; Helping Behaviours; Industrial Marketing; Industriell marknadsföring;

    Abstract : Helping behavior and other acts of kindness are important in the business context as they lead to numerous positive outcomes for organizations and individuals and they can help form the foundation needed for meeting organizational goals. Acts of kindness can have a multiplying effect which can be achieved by kindness being paid back to the individual who conducted the act of kindness or paid forward to others. READ MORE