Search for dissertations about: "Brand building"

Showing result 1 - 5 of 21 swedish dissertations containing the words Brand building.

  1. 1. Brand building in the business-to-business context The brand equity perspective

    University dissertation from Umeå : Umeå Universitet

    Author : Galina Biedenbach; Maria Bengtsson; Peter Hultén; Joakim Wincent; George Christodoulides; [2012]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand building; brand equity; brand management; business-to-business; customer experience; organizational buying behavior; professional services; rapport; role behavior; företagsekonomi; Business Studies;

    Abstract : The main purpose of this doctoral dissertation is to investigate factors affecting B2B brand building by applying the brand equity perspective in the professional services context. Three peer-reviewed and published articles and one book chapter examine different aspects related to the enhancement of brand equity and brand building in the B2B context. READ MORE

  2. 2. Online brand relationship building Asia pacific perspectives

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Peter Steyn; [2009]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Online Brand Communications; Consumer Empowerment; Information Technology; Online Brand Relationship Building; Consumer Generated Content; Internet; Bloggers; Business Economics - Business studies; Ekonomi - Företagsekonomi; Industriell marknadsföring; Industrial Marketing;

    Abstract : Information technology is empowering consumers through the availability of information, interactivity of online communication tools, and the connectivity with others. The newly empowered consumer is a co-creator of brand communications and is rapidly developing a sense of co-ownership in brands. READ MORE

  3. 3. Tracing the drivers of B2B brand strength and value

    University dissertation from Lund Business Press

    Author : Niklas Bondesson; [2010]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; industrial branding; Brand equity; business-to-business; consumer behaviour; brand image; brand strength; customer loyalty.; brand value;

    Abstract : By building a strong brand that is favourably perceived by target customers, a firm can establish a competitive advantage that enables greater revenues and profitability. This is at least what the branding literature always has assumed, and something few marketing and brand managers seem to disagree with. READ MORE

  4. 4. Internal corporate brand building case studies of three Swedish service firms

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Ted Karlsson; [2006]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : The brand is often mentioned as the most valuable asset for a firm, and this is especially true for the brand that bears the company name, i.e., the corporate brand. READ MORE

  5. 5. Spread of smoke and fire gases via the ventilation system

    University dissertation from Division of Building Science, Lund University

    Author : Polina Gordonova; [1997]
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; compartment fires; fire flow; fire pressure; fire simulation; smoke spread; ventilation ducts; brandteknik; brand; brandspridning; rökspridning; ventilation; ventilationskanaler; beräkningsmodeller; datorprogram; simulering; teori;

    Abstract : This thesis examines the problem of smoke spread via ventilation ducts to adjacent room(s) in case of a compartment fire. The main goal is to examine the possibility of operating the fans during different fires in four types of buildings (compartments, hospitals, offices and hotels) and to estimate the risk of smoke spread in different conditions.. READ MORE