Search for dissertations about: "Brand value"

Showing result 1 - 5 of 36 swedish dissertations containing the words Brand value.

2. 1. Tracing the drivers of B2B brand strength and value

   Author : Niklas Bondesson; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; industrial branding; Brand equity; business-to-business; consumer behaviour; brand image; brand strength; customer loyalty.; brand value;

   Abstract : By building a strong brand that is favourably perceived by target customers, a firm can establish a competitive advantage that enables greater revenues and profitability. This is at least what the branding literature always has assumed, and something few marketing and brand managers seem to disagree with. READ MORE

4. 2. Elusive intangibles : Exploring the experience of authenticity in product development

   Author : Per Kristav; Innovation; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Produkt och and varumärkesupplevelse; produkt och varumärkesvärde; produkt och varumärkesautenticitet; produkt och varumärkesbetydelse; abstrakta produktegenskaper.; Product experience; Brand experience; Product value; Brand value; Product Authenticity; Brand authenticity; Product meaning; Brand meaning; Product intangibles;

   Abstract : When consumers buy a new product, they have expectations about what that product will deliver. The consumer’s rational reasoning may try to ascertain whether the technical performance of the product will be fulfilled. Nevertheless, the final word is often subjective. READ MORE

5. 3. To Be or Not to Be… - Brand Affiliaton in the Hotel Industry : – Brand Affiliation in the Hotel Industry

   Author : Mats Carlbäck; Göteborgs universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Hotel Industry; Hotels; Intangible Asset Value; Valuation; Consortia; Brand Value; Constructive Approach;

   Abstract : A large proportion of any business’s value comprises intangible assets, and for many businesses a considerable part of these assets' value is attributable to brands with which businesses affiliate. In light of increasing affiliation of hotel properties with hotel chains and the increasing importance of branding in the hospitality industry, senior managers/owners should be aware of the importance of concepts such as brand equity and brand value and, better yet, incorporate them into their strategic decision-making processes. READ MORE

6. 4. Self-Management for Large-Scale Distributed Systems

   Author : Ahmad Al-Shishtawy; Vlassov Vlassov; Seif Haridi; Per Brand; Leandro Navarro Moldes; KTH; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; NATURVETENSKAP; NATURAL SCIENCES; Self-Management; Autonomic Computing; Control Theory; Distributed Systems; Grid Computing; Cloud Computing; Elastic Services; Key-Value Stores; SRA - ICT; SRA - Informations- och kommunikationsteknik;

   Abstract : Autonomic computing aims at making computing systems self-managing by using autonomic managers in order to reduce obstacles caused by management complexity. This thesis presents results of research on self-management for large-scale distributed systems. READ MORE

7. 5. To Be or Not to Be . . . : Brand Affiliation in the Hotel Industry

   Author : Mats Carlbäck; Örebro universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Hotel Industry; Hotels; Intangible Asset Value; Valuation; Consortia; Brand Value; Constructive Approach;

   Abstract : A large proportion of any business’s value comprises intangible assets, and for many businesses a considerable part of these assets' value is attributable to brands with which businesses affiliate. In light of increasing affiliation of hotel properties with hotel chains and the increasing importance of branding in the hospitality industry, senior managers/owners should be aware of the importance of concepts such as brand equity and brand value and, better yet, incorporate them into their strategic decision-making processes. READ MORE