Search for dissertations about: "Brege Harald"

Found 2 swedish dissertations containing the words Brege Harald.

2. 1. Exploring Proactive Market Strategies : How Proactivity Shapes Value-Creation

   Author : Harald Brege; Daniel Kindström; Johan Holtström; David Sjödin; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : In discussions of firm strategy, proactivity is often mentioned as an enabler of effective goal accomplishment and high performance. However, it is rarely explained what, more precisely, being more proactive actually entails, or even indeed defined what is meant by the term ‘proactivity’ in this particular context. READ MORE

4. 2. Exploring Proactive Market Strategies : Managing the Market to Create Value

   Author : Harald Brege; Daniel Kindström; Johan Holtström; David Sörhammar; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : How can firms become more successful and achieve higher business performance? How can they manage more complex and dynamic markets and maintain a high competitiveness? The answer is: through a more proactive approach to managing the market and creating customer value. This thesis explores proactive market strategies, which are firm’s proactive strategies for creating, communicating, and delivering superior value to their customers, thereby achieving superior business performance. READ MORE