Search for dissertations about: "Business Administration Gothenburg School Of Economics"

Found 3 swedish dissertations containing the words Business Administration Gothenburg School Of Economics.

2. 1. The Impact of User Weight on Brands and Business Practices in Mass Market Fashion

   Author : Ulf Aagerup; Rita Mårtenson; Sweden Gothenburg Economics and Law University of Gothenburg Department of Business Administration School of Business; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brands; brand personality; user imagery; assortments; fashion; fashion retailing;

   Abstract : Overweight people claim to be mistreated by the fashion industry. If they were, it would be in line with branding theory supporting the idea of rejecting fat consumers to improve user imagery for fashion brands. However, fashion companies do not confess to such practices.To shed some light on the subject, I have conducted two studies. READ MORE

4. 2. Justifying mega-projects : An analysis of the Swedish high-speed rail project

   Author : Erik Ronnle; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; transport policy; decision making; cost-benefit analysis; narrative; mega-projects;

   Abstract : Mega-projects are a growing phenomenon worldwide. More and more projects are started and they grow ever bigger in size. At the same time, there is overwhelming evidence that mega-projects tend to run late, overrun in terms of costs and fail to deliver the expected benefits. READ MORE

5. 3. Realizing a New Marketing Strategy through Organizational Learning in Industrial Networks

   Author : Joachim Timlon; Business Administration Gothenburg School of Economics; []
   Keywords : Marketing; Marknadsföring;

   Abstract : .... READ MORE