Search for dissertations about: "Business Administration"

Showing result 16 - 20 of 1525 swedish dissertations containing the words Business Administration.

  2. 16. Rekindled Business Relationships : A study of the re-activation process of buyer-supplier relationships in the defence and security industry in Sweden

    Author : León Poblete; Virpi Havila; Anna Bengtson; Tähtinen Jaana; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Buyer-supplier relationships; supplier switching; switching back; re-activation; de-activation; business networks; supply chain; purchasing; Business Studies; Företagsekonomi;

    Abstract : Most research on buyer-supplier relationships has mainly focused on initiating, developing and ending the relationship with suppliers. However, the firm’s possibilities of doing business again with former suppliers have been largely overlooked. READ MORE

  4. 17. Establishment of Insidership Positions in Institutionally Distant Business Networks

    Author : Mikael Hilmersson; Hans Jansson; Bengt Johannisson; Sylvie Chetty; Linnéuniversitetet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; internationalisation process; entry process; network insidership; emerging markets; institutional distance; business networks; liability of outsidership; liability of foreignness; SME; export; Business studies; Företagsekonomi; Business administration; Företagsekonomi;

    Abstract : Since the opening of formerly closed markets in Eastern Europe and China in the early 1990s, numerous firms have sought to capture the growth opportunities prevailing in the virgin but institutionally distant business networks in these countries. I claim that the entry process into an institutionally distant business network has been realised when the entering firm has reached an insidership position in the network. READ MORE

  5. 18. The Rise of Luxury Brands Online : A study of how a sense of luxury brand is created in an online environment

    Author : Anita Radón; Per Olof Berg; Miriam Salzer-Mörling; Micael Dahlén; Lars Strannegård; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Luxury; Luxury Brands; Brand Image; Brand Identity; Internet; Online Environment; Communities; Counterfeits.; Business studies; Företagsekonomi; företagsekonomi; Business Administration;

    Abstract : Luxury brands have only recently tapped into the online market in an attempt to increase revenues and expand their businesses. This leap onto the online world has resulted in several new challenges, including the luxury brand paradox. READ MORE

  6. 19. Brand building in the business-to-business context : The brand equity perspective

    Author : Galina Biedenbach; Maria Bengtsson; Peter Hultén; Joakim Wincent; George Christodoulides; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand building; brand equity; brand management; business-to-business; customer experience; organizational buying behavior; professional services; rapport; role behavior; företagsekonomi; Business Studies;

    Abstract : The main purpose of this doctoral dissertation is to investigate factors affecting B2B brand building by applying the brand equity perspective in the professional services context. Three peer-reviewed and published articles and one book chapter examine different aspects related to the enhancement of brand equity and brand building in the B2B context. READ MORE

  7. 20. The Development of Swedish Business Journalism : Historical Roots of an Organisational Field

    Author : Maria Grafström; Kerstin Sahlin-Andersson; Lars Engwall; Stefan Jonsson; Royston Greenwood; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; institutional theory; organisational field; field emergence; institutional entrepreneurs; business journalism; business news; newspapers; Företagsekonomi;

    Abstract : Contemporary Swedish business journalism is an established organisational field with shared practice within and across organisations. Using a historical perspective, this dissertation investigates the early formation of this field and the formation of a shared meaning system for business journalism. READ MORE