Search for dissertations about: "Business Development Services"
Showing result 1 - 5 of 218 swedish dissertations containing the words Business Development Services.
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1. Critical Business Episodes : The Criticality of Damage Adjustment Processes in Insurance Relationships
Abstract : Corporate insurance relationships involve a highly intangible professional service which provides the corporate customer with risk reduction. Insurance services are here defined as being composed of two elements: the delivery of a feeling of security, and, in the event of a loss, the damage adjustment and claim settlement. READ MORE
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2. Using contracts to manage services : A study of contracts in public transport
Abstract : Contracts play a key role in many business to business relationships. Service organisations are no exception. Despite a growing interest of services and how services are managed, research on how to use contracts to manage services has been surprisingly sparse in service research. READ MORE
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3. Brand building in the business-to-business context : The brand equity perspective
Abstract : The main purpose of this doctoral dissertation is to investigate factors affecting B2B brand building by applying the brand equity perspective in the professional services context. Three peer-reviewed and published articles and one book chapter examine different aspects related to the enhancement of brand equity and brand building in the B2B context. READ MORE
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4. The Quest for Stability : A Network Approach to Business Relationship Endurance in Professional Services
Abstract : Enduring business relationships have been frequently observed in the industrial setting. Models based on a network approach have explained why this could be a rationally efficient way to organise exchange between firms. READ MORE
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5. Industrialization of Services : Technology and Routinization in the 21st Century
Abstract : Sweden has a long tradition of process improvements, productivity increments, waste reduction in manufacturing, continuing a mode of industrialization that helped achieve prosperity. With growing urban centers, mechanization of agriculture, outsourcings by manufacturing and the public sector with subsequent acquisitions, large service firms have appeared in an ever-growing service sector. READ MORE