Search for dissertations about: "Business aspects"

Showing result 1 - 5 of 683 swedish dissertations containing the words Business aspects.

  2. 1. Language as a Leading Light to Business Cultural Insight : A Study on Expatriates' Intercultural Communication in Central and Eastern Europe

    Author : Kjell Ljungbo; Björn Bjerke; Susanne Tietze; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Language; multilingualism; culture; intercultural communication; business; expatriate; Central and Eastern Europe; cultural significance structure; business flower; hermeneutics; ideal type; export; foreign language skills; language competence; Sweden; Business studies; Företagsekonomi; företagsekonomi; Business Administration;

    Abstract : Language competence is decisively important in international business and could increase efficacy, efficiency, sales and profits. Language is an underresearched area in business studies though language constitutes management and the managers building structures, processes, cultures and personalities being the most vital working tool to get things done and make them understandable. READ MORE

  4. 2. Knowledge use in business exchange : Acting and thinking business actors

    Author : Jonas Dahlqvist; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi; Business studies; Företagsekonomi; Business Studies; företagsekonomi;

    Abstract : How could we describe the process by which business knowledge is mediated, developed, shared, and applied during interaction between business actors? This is the main question around which the discussion in this thesis about industrial business exchange revolves. The purpose of the thesis is twofold. READ MORE

  5. 3. Brand building in the business-to-business context : The brand equity perspective

    Author : Galina Biedenbach; Maria Bengtsson; Peter Hultén; Joakim Wincent; George Christodoulides; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand building; brand equity; brand management; business-to-business; customer experience; organizational buying behavior; professional services; rapport; role behavior; företagsekonomi; Business Studies;

    Abstract : The main purpose of this doctoral dissertation is to investigate factors affecting B2B brand building by applying the brand equity perspective in the professional services context. Three peer-reviewed and published articles and one book chapter examine different aspects related to the enhancement of brand equity and brand building in the B2B context. READ MORE

  6. 4. Customer-perceived Value in Business Relationships

    Author : Catarina Bovik; Per Norling; Christian Berggren; Karlstads universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer-perceived value; Total service offering; Business-to-business relationship; Commercial aircraft engine maintenance industry; Case study; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

    Abstract : The content of customer-perceived value has in this study been explored with the aim of providing an understanding of the concept. The evolving service-centered logic for marketing puts an emphasis on value, especially the value perceived and determined by the customer. READ MORE

  7. 5. Establishment of Insidership Positions in Institutionally Distant Business Networks

    Author : Mikael Hilmersson; Hans Jansson; Bengt Johannisson; Sylvie Chetty; Linnéuniversitetet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; internationalisation process; entry process; network insidership; emerging markets; institutional distance; business networks; liability of outsidership; liability of foreignness; SME; export; Business studies; Företagsekonomi; Business administration; Företagsekonomi;

    Abstract : Since the opening of formerly closed markets in Eastern Europe and China in the early 1990s, numerous firms have sought to capture the growth opportunities prevailing in the virgin but institutionally distant business networks in these countries. I claim that the entry process into an institutionally distant business network has been realised when the entering firm has reached an insidership position in the network. READ MORE