Search for dissertations about: "Business communication strategies"

Showing result 1 - 5 of 68 swedish dissertations containing the words Business communication strategies.

  2. 1. Language as a Leading Light to Business Cultural Insight : A Study on Expatriates' Intercultural Communication in Central and Eastern Europe

    Author : Kjell Ljungbo; Björn Bjerke; Susanne Tietze; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Language; multilingualism; culture; intercultural communication; business; expatriate; Central and Eastern Europe; cultural significance structure; business flower; hermeneutics; ideal type; export; foreign language skills; language competence; Sweden; Business studies; Företagsekonomi; företagsekonomi; Business Administration;

    Abstract : Language competence is decisively important in international business and could increase efficacy, efficiency, sales and profits. Language is an underresearched area in business studies though language constitutes management and the managers building structures, processes, cultures and personalities being the most vital working tool to get things done and make them understandable. READ MORE

  4. 2. Growth intentions and communicative practices : Strategic entrepreneurship in business development

    Author : Pia Ulvenblad; Åsa Lindholm-Dahlstrand; Lars Bengtsson; Anders W Johansson; Högskolan i Halmstad; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Strategic entrepreneurship; communication; growth intention; Business studies; Företagsekonomi; communicative practice; communication strategy; growth intention; strategic entrepreneurship; Growth;

    Abstract : This thesis focuses on the “will and skill” of individuals who take part in activities of running a business. The aspect of “will” is studied in terms of growth intentions and the aspect of “skill” is studied in terms of communicative practices. READ MORE

  5. 3. Challenges Related to the Introduction of Innovative Services in the Market : Mobile Payment Services in the Swedish Retail Industry

    Author : Tatjana Apanasevic; Jan Markendahl; Niklas Arvidsson; Jonas Hedman; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; mobile payment; adoption; business networks; merchant; stakeholders’ expectations; consumer expectations; organisational adoption; retail; innovation; Nationalekonomi; Economics; Informations- och kommunikationsteknik; Information and Communication Technology;

    Abstract : Mobile payment services are expected to be the next step of the electronic payment evolution. However, the level of penetration in European countries is lower than expected. The focus of most academic research has been in two main areas: (i) mobile payment adoption by consumers and (ii) technical aspects of the service. READ MORE

  6. 4. Innovation and Intellectual Property: Strategic IP Management and Economics of Technology

    Author : Marcus Holgersson; Chalmers tekniska högskola; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; open innovation; innovation economics; research and development; Intellectual property right; technology management; licensing; value appropriation; strategy; theory of the firm; governance;

    Abstract : Innovations and technological developments have been recognized for their central importance for economic success and growth at least since the 1930s. Intellectual property (IP) and intellectual property rights (IPRs), such as patents, trade secret rights, and copyrights, have during more recent decades caught increasing attention, and, mainly due to various developments at macro level, IP has become an important source of competitive advantage at micro level in many industries. READ MORE

  7. 5. Legitimizing sustainability talk in retail talk : The case of IKEA’s sustainability journey

    Author : Axel Welinder; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; sustainability; communication; CSR talk; retail research; legitimation strategies;

    Abstract : By looking at the empirical case of IKEA’s sustainability journey (1992-2017), using qualitative methods such as interviews and document studies, this thesis shows how sustainability talk over time is made into a legitimate feature of retail talk. Something I argue is a far more difficult, complex and problematic endeavour for retailers to undertake than most previous research on the topic would have us believe. READ MORE