Search for dissertations about: "Business relationship"

Showing result 11 - 15 of 684 swedish dissertations containing the words Business relationship.

2. 11. Customer-perceived Value in Business Relationships

   Author : Catarina Bovik; Per Norling; Christian Berggren; Karlstads universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer-perceived value; Total service offering; Business-to-business relationship; Commercial aircraft engine maintenance industry; Case study; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

   Abstract : The content of customer-perceived value has in this study been explored with the aim of providing an understanding of the concept. The evolving service-centered logic for marketing puts an emphasis on value, especially the value perceived and determined by the customer. READ MORE

4. 12. Globalisation and Competitive Sustenance of Born Global : Evidence from Indian knowledge-intensive service industry

   Author : Nishant Kumar; Ali Yakhlef; Axèle Giroud; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; early internationalisation of firms; Indian knowledge-intensive born global firms; capability-based view; international entrepreneurship; entrepreneurial orientation; organisational learning; customer orientation; företagsekonomi; Business Administration;

   Abstract : The survival and sustained competitiveness of born global firms constitute a complex and dynamic process that evolves under conditions of disruptive change and pervasive uncertainty. To date, whereas much of the research in the area has focused on the early and rapid internationalisation stages of the development of born global firms, it is not clear how these firms manage to survive the challenges of the early internationalisation stage and gain a sustainable competitive position in the global economy. READ MORE

5. 13. The Multinational Company and Society : A Study of Business Network Relationships in Latin America

   Author : Anna Ljung; Amjad Hadjikhani; Cecilia Pahlberg; Anna Bengtson; Pervez Ghauri; Uppsala universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; society; multinational company; business network; relationship; non-business actor; interdependence; NGO; CSR; emerging economies;

   Abstract : The role of society for the development of multinational companies’ (MNC) business has so far not attracted much scholarly attention in international marketing. Responding to recent calls for further research relating MNCs with society, the aim of this thesis is to enhance the understanding of the MNC relationship with society. READ MORE

6. 14. The Creation of International Business Relationships : Experience and Performance in the Internationalization Process of SMEs

   Author : Jukka Hohenthal; Harry Barkema; Uppsala universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Business Relationships; Internationalization; SME; Knowledge; Learning; Experience; Performance; Process; Företagsekonomi; Business studies; Företagsekonomi; Business Studies; företagsekonomi;

   Abstract : The present study examines the causal effect of experience on the performance of inter-national business relationships for small and medium-sized business firms. A case study of ten market entry processes in ten Swedish SMEs shows that both experienced and inexperienced firms can succeed in creating a new international business relationship. READ MORE

7. 15. Value creation and loyalty in exchange relationships : a dynamic perspective

   Author : Claes Gunnarsson; Claes Hultman; Lars Hallén; Jörgen Elbe; Örebro universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Industrial marketing; Value creation; Shortfall; Loyalty; Business relationship; Trust; Commitment; Customer satisfaction.; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Business studies; Företagsekonomi; Business Studies; Företagsekonomi;

   Abstract : This marketing dissertation focuses on the troublesome aspects of value creation in dynamic business relations including in relation to internal and external customers. The research field points out that relationship-mediated value creation emerges in various forms of organizational arrangements, inter-organizational settings, service systems and networks. READ MORE