Search for dissertations about: "Business service market"

Showing result 1 - 5 of 155 swedish dissertations containing the words Business service market.

  2. 1. Healthcare Service Marketing in Medical Tourism : An Emerging Market Study

    Author : Michelle Rydback; Akmal Hyder; Erik Borg; Aihie Osarenkhoe; David Sörhammar; Södertörns högskola; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; healthcare service marketing; medical tourism; emerging market; service marketing; trust; network; customization; word of mouth; supplementary services; Philippines; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering;

    Abstract : Medical tourism (MT) enables patients to satisfy their healthcare needs by traveling outside their country of residence to obtain medical treatment. The increasing number of scientific publications, different countries’ engagement in providing care for foreigners, and patients heading abroad to receive healthcare indicate the growth and popularity of MT. READ MORE

  4. 2. The Customer's Role in New Service Development

    Author : Bodil Sandén; Anders Gustafsson; Bo Edvardsson; Lars Witell; Bernd Stauss; Karlstads universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; New Service Development; Service Innovation; New Product Development; Customer Involvement; User Involvement; Market Research; Market Orientation; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

    Abstract : Given today’s industry dynamics, new service development is becoming increasingly important to the competitiveness, growth, and survival of organizations. Unfortunately, new service development has proven to be a complex and difficult task. READ MORE

  5. 3. The evolution of markets - A service ecosystems perspective

    Author : Kaisa Koskela-Huotari; Per Skålén; Bo Edvardsson; Stephen L. Vargo; Hope Schau; Karlstads universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Market; innovation; market evolution; service ecosystems; institutions; institutional change; value cocreation; service-dominant logic; conceptual research; transdisciplinary research; Business Administration; Företagsekonomi;

    Abstract : This conceptual dissertation aims to build an integrative and transdisciplinary framework of market evolution by reconnecting the study of innovations and markets, with help from the service ecosystems perspective. The service ecosystems perspective offers a processual, systemic, and institutional view on value creation, which is grounded in the axiomatic assumptions of service-dominant (S-D) logic. READ MORE

  6. 4. Improved supply chain collaboration with Green industrial marketing : The case of Swedish textile service industry between 1996 and 2021

    Author : Anna Nyquist; Malin Gawell; Karin Winroth; Herman Stål; Södertörns högskola; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; green industrial marketing; green marketing; industrial marketing; green supply chain management; green supply chains; green marketing strategies; trust; interpretive approach; qualitative content analysis; interview study; case study; Swedish textile service industry; grön industriell marknadsföring; grön marknadsföring; industriell marknadsföring; ledning av gröna leverantörskedjor; gröna leverantörskedjor; gröna marknadsföringsstrategier; tillit; tolkande förhållningssätt; kvalitativ innehållsanalys; intervjustudie; fallstudie; svensk textilserviceindustri; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering; Östersjö- och Östeuropaforskning; Baltic and East European studies;

    Abstract : Growing environmental problems have led to increasing pressure on companies to improve their environmental performance. This means that also supply chains must become greener, which has contributed to new challenges when it comes to green collaboration and trust. READ MORE

  7. 5. Opportunities and challenges of mobile payment services : The perspective of service providers

    Author : Tatjana Apanasevic; Jan Markendahl; Niklas Arvidsson; Mark de Reuver; KTH; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Mobile payments; Mobile ticketing; Business model; STOF; Service provider; Payment services provider; Mobila betalningstjänster; Mobil biljettjänster; Affärsmodeller; STOF; Tjänsteleverantör; Leverantörer av betalningstjänster; Företagsekonomi; Business Studies; SRA - ICT; SRA - Informations- och kommunikationsteknik;

    Abstract :  Mobile payments are transforming the payments industry. These services open up the opportunity for non-banking actors to enter the market. In order to embrace this challenge, banks, traditional payments market players, are forced to launch mobile payments. READ MORE