Search for dissertations about: "Business studies Marknadsföring Marketing"

Showing result 1 - 5 of 61 swedish dissertations containing the words Business studies Marknadsföring Marketing.

  2. 1. Improved supply chain collaboration with Green industrial marketing : The case of Swedish textile service industry between 1996 and 2021

    Author : Anna Nyquist; Malin Gawell; Karin Winroth; Herman Stål; Södertörns högskola; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; green industrial marketing; green marketing; industrial marketing; green supply chain management; green supply chains; green marketing strategies; trust; interpretive approach; qualitative content analysis; interview study; case study; Swedish textile service industry; grön industriell marknadsföring; grön marknadsföring; industriell marknadsföring; ledning av gröna leverantörskedjor; gröna leverantörskedjor; gröna marknadsföringsstrategier; tillit; tolkande förhållningssätt; kvalitativ innehållsanalys; intervjustudie; fallstudie; svensk textilserviceindustri; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering; Östersjö- och Östeuropaforskning; Baltic and East European studies;

    Abstract : Growing environmental problems have led to increasing pressure on companies to improve their environmental performance. This means that also supply chains must become greener, which has contributed to new challenges when it comes to green collaboration and trust. READ MORE

  4. 2. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971

    Author : Michael Funke; Dan Bäcklund; Magnus Eklund; Thomas Pettersson; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; advertising; advertising criticism; advertising regulation; advertising history; advertising industry; affluent society; business; business associations; business history; business interest organizations; business studies; competition; consumer; consumer politics; consumer history; consumerism; co-regulation; corporatism; economic history; history; interest groups; market regulation; marketing; marketing history; marketing regulation; marketer; policy studies; policy process; political economy; political science; postwar; regime; regulation theory; self-regulation; market self-regulation; self-regulation history; stakeholder; Sweden; efterkrigstiden; ekonomisk historia; företagsekonomi; företagshistoria; historia; intressegrupper; konsumentfrågor; konsumentpolitik; konsumenthistoria; konsumenträtt; korporatism; lagstiftning; marknad; marknadsföring; marknadsföringshistoria; marknadsregleringar; marknadsrätt; näringslivet; näringslivsorganisationer; politisk ekonomi; regleringar; regleringsteori; reklam; reklambranschen; reklamhistoria; rättshistoria; samhällsvetenskap; samreglering; självreglering; socialdemokratin; statsvetenskap; Sverige; Ekonomisk historia; Economic History;

    Abstract : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. READ MORE

  5. 3. Innovative Behaviour of Small Firms : Essays on Small Firms' Internationalisation and Use of Online Channels

    Author : Vladimir Vanyushyn; Håkan Boter; Maria Bengtsson; Robert Blackburn; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Innovation; small and medium-sized enterprises; Internet; marketing; internationalisation; Sweden; Finland; Innovation; små och medelstora företag; onlinekanaler; Internet; marknadsföring; internationalisering; Sverige; Finland; Business studies; Företagsekonomi; företagsekonomi; Business Studies;

    Abstract : The spread of information technology and the dissolution of international borders have had a significant impact on the challenges and opportunities faced by today's small and medium-sized enterprises (SMEs). Innovative behaviour on the part of SMEs is a prerequisite for a successful transformation of the opportunities offered by these structural changes into growth and profitability. READ MORE

  6. 4. Designing Interactive Value Development: Perspectives and Strategies for High Precision Marketing

    Author : Patrick L Sweet; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic systems; economic theory; econometrics; Economics; business logics; internet marketing; offering; energy services; marketing communication; decision style; design; marketing; value; value strategy; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Management of enterprises; Företagsledning; management;

    Abstract : This dissertation addresses the design of value productive episodes at the customer/firm boundary. Its purpose is: To provide perspective and help articulate strategies for increasing precision of the design of interactive marketing and value productive efforts at firm/customer boundaries. READ MORE

  7. 5. Core competence matters : Preparing for a new agenda

    Author : Urban Ljungquist; Anders Pehrsson; Kåre Hansen; Thomas Kalling; Växjö universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; core competences; competences; capabilities; resources; change management; corporate strategy; organizational structures; Business studies; Företagsekonomi; Marketing; Marknadsföring;

    Abstract : Ljungquist, Urban (2007). Core Competence Matters: Preparing for a New Agenda. Acta Wexionensia No. 121/2007. READ MORE