Search for dissertations about: "Business studies"

Showing result 16 - 20 of 2068 swedish dissertations containing the words Business studies.

  1. 16. Regulating a Controversy Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971

    University dissertation from Uppsala : Acta Universitatis Upsaliensis

    Author : Michael Funke; Uppsala universitet.; [2015]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; advertising; advertising criticism; advertising regulation; advertising history; advertising industry; affluent society; business; business associations; business history; business interest organizations; business studies; competition; consumer; consumer politics; consumer history; consumerism; co-regulation; corporatism; economic history; history; interest groups; market regulation; marketing; marketing history; marketing regulation; marketer; policy studies; policy process; political economy; political science; postwar; regime; regulation theory; self-regulation; market self-regulation; self-regulation history; stakeholder; Sweden; efterkrigstiden; ekonomisk historia; företagsekonomi; företagshistoria; historia; intressegrupper; konsumentfrågor; konsumentpolitik; konsumenthistoria; konsumenträtt; korporatism; lagstiftning; marknad; marknadsföring; marknadsföringshistoria; marknadsregleringar; marknadsrätt; näringslivet; näringslivsorganisationer; politisk ekonomi; regleringar; regleringsteori; reklam; reklambranschen; reklamhistoria; rättshistoria; samhällsvetenskap; samreglering; självreglering; socialdemokratin; statsvetenskap; Sverige; Ekonomisk historia; Economic History;

    Abstract : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. READ MORE

  2. 17. Value creation and loyalty in exchange relationships : a dynamic perspective

    University dissertation from Örebro : Örebro universitet

    Author : Claes Gunnarsson; Örebro universitet.; [2011]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Industrial marketing; Value creation; Shortfall; Loyalty; Business relationship; Trust; Commitment; Customer satisfaction.; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; Business Studies; Företagsekonomi;

    Abstract : This marketing dissertation focuses on the troublesome aspects of value creation in dynamic business relations including in relation to internal and external customers. The research field points out that relationship-mediated value creation emerges in various forms of organizational arrangements, inter-organizational settings, service systems and networks. READ MORE

  3. 18. Developing collaborative customer-supplier relationships through value co-creation

    University dissertation from Örebro : Örebro universitetsbibliotek

    Author : Nina Hasche; Örebro universitet.; [2006]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; value co-creation; perceived value; expected value; desired value; unanticipated value; received value; business markets; customer-supplier relationships; collaboration; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Business Studies; Företagsekonomi;

    Abstract : The purpose of this study is to create understanding of the value co-creating process in business relationships, where the dyadic relationship is in focus and both the customer’s and the supplier’s view of the value co-creating process is of interest. In the introductory chapter, it is assumed that the ultimate goal of business logic is to create value, and value co-creation can be regarded as the essential reason why a customer and a supplier engage in a business relationship. READ MORE

  4. 19. Customer-perceived Value in Business Relationships

    University dissertation from Örebro : Örebro universitetsbibliotek

    Author : Catarina Bovik; Karlstads universitet.; [2004]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; Business Administration; Företagsekonomi; Customer-perceived value; Total service offering; Business-to-business relationship; Commercial aircraft engine maintenance industry; Case study;

    Abstract : The content of customer-perceived value has in this study been explored with the aim of providing an understanding of the concept. The evolving service-centered logic for marketing puts an emphasis on value, especially the value perceived and determined by the customer. READ MORE

  5. 20. The Responsible Business Person Studies of business education for sustainability

    University dissertation from Huddinge : Södertörns högskola

    Author : Pernilla Andersson; Södertörns högskola.; Södertörns högskola.; [2016]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; NATURVETENSKAP; NATURAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; education; sustainable development; responsibility; environment; business; curriculum; teaching; discourse analysis; poststructuralism; pedagogy; classroom; Environmental Studies; Miljövetenskapliga studier;

    Abstract : Calls for the inclusion of sustainable development in the business curriculum have increased significantly in the wake of the financial crisis and increased concerns around climate change. This has led to the appearance of new initiatives and the development of new teaching approaches. READ MORE