Search for dissertations about: "Business value assessments"
Showing result 1 - 5 of 19 swedish dissertations containing the words Business value assessments.
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1. Fit in to stand out : An experience perspective on value creation
Abstract : In order to grow and survive, a firm must create value with consumers in ways that both fit in with consumer demands and stand out from competitors. Focusing on and understanding consumer and firm assessments of value and creation of value has become a central scope in the contemporary strategic management and marketing literature for understanding and explaining firm survival and success. READ MORE
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2. Business Value Assessment of IT Investments : An Evaluation Method Applied to the Electric Power
Abstract : s the dependence of IS/IT has grown in modern organizations, IT investments have soared in the last couple of decades. Large amounts of money are spent with the hope that the investments will generate value for the business organizations using the systems. READ MORE
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3. Social Networking Sites – Consumers’ assessment of the value of advertisements (Extended Model)
Abstract : In light of the identified shortcomings in the earlier studies of consumers’ assessment of advertisement value on social networking sites, and the relative importance of explaining advertisement value, the overall purpose of this dissertation is to develop and empirically test a conceptual framework that can advance knowledge and increase our understanding of how online consumers assess the value of advertisements on social networking sites. In reference to this purpose, this doctoral dissertation has sought to answer the following overarching research question: What are the relevant variables that predict online consumers’ assessment of advertisement value on social networking sites, and how do these variables affect their assessment?To achieve the purpose of this study and to answer its overarching research question, a mixed method approach was used, adapting both quantitative and qualitative methods. READ MORE
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4. Assessments of Advertisements on Social Networking Sites
Abstract : Advertisements (ads) in social networking sites (SNSAs) have been considered by many researchers as a crucial area of research. However, the scope of the existing studies on consumers’ assessments of SNSAs has been very limited. READ MORE
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5. First things first - think before you decide : The how, what and who of idea screening
Abstract : This thesis investigates decision-making activities leading to the initial selection of which new ideas should be selected for further development or rejected. This process, often referred to as idea screening, is described as being one of the most important, but also challenging, tasks to master during the entire innovation process. READ MORE
