Search for dissertations about: "Business value"
Showing result 1 - 5 of 799 swedish dissertations containing the words Business value.
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1. Developing collaborative customer-supplier relationships through value co-creation
Abstract : The purpose of this study is to create understanding of the value co-creating process in business relationships, where the dyadic relationship is in focus and both the customer’s and the supplier’s view of the value co-creating process is of interest. In the introductory chapter, it is assumed that the ultimate goal of business logic is to create value, and value co-creation can be regarded as the essential reason why a customer and a supplier engage in a business relationship. READ MORE
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2. Deconstructing value : The role of resource access in determining value processes and value outcomes at different stages of the consumption journey
Abstract : Defining value has been an ongoing task for marketing scholars. Some researchers assert that the difficulty of gaining consensus on value is because value is multidimensional while the discipline attempts to view it holistically. READ MORE
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3. Creating value from science : Interaction between academia, business and healthcare in the Uppsala PET Centre case
Abstract : Recent decades have seen greater focus, both national and global, on universities’ role in boosting economic growth. Besides teaching and conducting research, universities are urged to contribute directly to the economy by commercialising research findings and interacting with industry. READ MORE
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4. Customer-perceived Value in Business Relationships
Abstract : The content of customer-perceived value has in this study been explored with the aim of providing an understanding of the concept. The evolving service-centered logic for marketing puts an emphasis on value, especially the value perceived and determined by the customer. READ MORE
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5. Value co-creating processes in international business relationships : three empirical studies of cooperation between Chinese customers and Swedish suppliers
Abstract : This thesis focuses on value co-creating processes in international business relationships, where customers and suppliers have different frames of reference that create a distance, often expressed in terms of uncertainty between the customer and the supplier. This tension between developing cooperative business relationships in order to co-create value versus handling uncertainty, misunderstandings and conflicts based on perceived distance, makes an interesting arena for exploring how the value co creating process is formed in international business relationships. READ MORE
