Search for dissertations about: "CUSTOMER RELATIONSHIP MARKETING"
Showing result 1 - 5 of 29 swedish dissertations containing the words CUSTOMER RELATIONSHIP MARKETING.
-
1. Critical Business Episodes : The Criticality of Damage Adjustment Processes in Insurance Relationships
Abstract : Corporate insurance relationships involve a highly intangible professional service which provides the corporate customer with risk reduction. Insurance services are here defined as being composed of two elements: the delivery of a feeling of security, and, in the event of a loss, the damage adjustment and claim settlement. READ MORE
-
2. Fading Customer Relationships
Abstract : .... READ MORE
-
3. Value creation and loyalty in exchange relationships : a dynamic perspective
Abstract : This marketing dissertation focuses on the troublesome aspects of value creation in dynamic business relations including in relation to internal and external customers. The research field points out that relationship-mediated value creation emerges in various forms of organizational arrangements, inter-organizational settings, service systems and networks. READ MORE
-
4. Real Estate Development : A Customer Perspective
Abstract : This doctoral thesis ‘Real Estate Development: a Customer Perspective’, mainly concerns questions that are related to why consumers make a choice and what they are looking for. The first part of this thesis is the result of the research project ‘Models for the Construction Sector’ (MoPo) and the second part is the result of a collaborative project between KTH Royal Institute of Technology, the Construction Sector Innovation Centre (BIC), five private companies[1] and four municipalities in Stockholm County. READ MORE
-
5. Strategic Management of Customer Relationships-A Network Perspective on Key Account Management
Abstract : This thesis deals with the key account management theme. The traditional view of key account management takes its roots in company practice and considers key customer accounts to be large complex customers with high financial returns - hence the notion of key - for the supplier firm. READ MORE