Search for dissertations about: "CUSTOMERS SATISFACTION"
Showing result 1 - 5 of 49 swedish dissertations containing the words CUSTOMERS SATISFACTION.
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1. Bundling for consumers? : Understanding complementarity and its effect on consumers' preferences and satisfaction
Abstract : It is a common market practice to offer two products in a package, so called bundling. While much research investigate how companies can use bundling to increase sales and profit, less is known about how bundling can be beneficial for consumers. READ MORE
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2. The Leader of the Pack : A Service Perspective on Packaging and Customer Satisfaction
Abstract : Almost everything we as consumers buy in a store has a package. Packages have many functions – some, if not all, present marketers with the opportunity to gain competitive advantages. READ MORE
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3. Drivers of customers' service experiences : a customer perspective on co-creation of restaurant services, focusing on interactions, processes and activities
Abstract : It is essential for service companies to understand how their customer service experiences are formed. This is especially important since service experiences are highly subjective and involve customers cognitively, emotionally and behaviorally. READ MORE
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4. A mobile bank application loyalty model : The young bank customer perspective
Abstract : This thesis investigates young bank customer (YBC) perceptions of loyalty in the context of mobile bank applications (MBAs), including loyalty antecedents and the consequences of loyalty. A first study investigates the relationships between cognitive, affective, and conative antecedents, on one hand, and loyalty, on the other. READ MORE
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5. Are you really listening to what your customers are saying? Making use of customer feedback in the era of servitization and digitalization
Abstract : As digitalization and servitization are transforming the customer offering, and as customers’ wishes and needs are growing increasingly complex, the processes related to understanding how customers perceive the offering need to adapt accordingly. Thus, the customer feedback channels and content are impacted, creating challenges and opportunities for firms in both service and manufacturing industries. READ MORE