Search for dissertations about: "Catarina Bovik"

Found 1 swedish dissertation containing the words Catarina Bovik.

2. 1. Customer-perceived Value in Business Relationships

   Author : Catarina Bovik; Per Norling; Christian Berggren; Karlstads universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer-perceived value; Total service offering; Business-to-business relationship; Commercial aircraft engine maintenance industry; Case study; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

   Abstract : The content of customer-perceived value has in this study been explored with the aim of providing an understanding of the concept. The evolving service-centered logic for marketing puts an emphasis on value, especially the value perceived and determined by the customer. READ MORE