Search for dissertations about: "Christer Kuttainen"

Found 1 swedish dissertation containing the words Christer Kuttainen.

2. 1. The role of trust in B2B electronic commerce : evidence from two e-marketplaces

   Author : Christer Kuttainen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : The primary purpose of the current research has been to examine the roles of interpersonal, interorganizational, and institutional trust in establishing buyer-seller trust in public B2B e-marketplaces (EMP). Interpersonal trust refers to trust within the buyer-seller dyad. READ MORE