Search for dissertations about: "Claes Gunnarsson"
Found 1 swedish dissertation containing the words Claes Gunnarsson.
-
1. Value creation and loyalty in exchange relationships : a dynamic perspective
Abstract : This marketing dissertation focuses on the troublesome aspects of value creation in dynamic business relations including in relation to internal and external customers. The research field points out that relationship-mediated value creation emerges in various forms of organizational arrangements, inter-organizational settings, service systems and networks. READ MORE
Result pages:
1