Search for dissertations about: "Co-branding"
Found 2 swedish dissertations containing the word Co-branding.
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1. Consumers and Mixed-Brands: On the Polysemy of Brand Meaning
Abstract : Brands have become one of the most discussed phenomena of marketing research in recent years. They are ubiquitous in the marketplace and virtually impossible for consumers to avoid. READ MORE
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2. In-Between Brands : Exploring the Essence of Brand Portfolio Management
Abstract : During the past two decades research has shown that brands are among a company’s most valuable assets. However, in today’s competitive landscape, it is not enough to just create strong brands. The focus lies rather in managing a range of brand lever-age strategies within complex brand portfolios. READ MORE
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