Search for dissertations about: "Cocreation"
Showing result 1 - 5 of 7 swedish dissertations containing the word Cocreation.
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1. Who is the Active Consumer? : Insight into Contemporary Innovation and Marketing Practices
Abstract : There are consumers who engage in innovation and who cocreate value together with other consumers, and with producers, in relation to products. This thesis has the purpose of exploring the nature of this ‘active consumer’ from a firm perspective, and thereby providing an answer to the thesis-level research question: ‘What are the implications of the active consumer on innovation and marketing practices?’ Four papers, drawing on research in the fields of consumer innovation and value cocreation, are presented that contain findings about the knowledge of the active consumer (Paper I), support (Paper II) and management (Paper III) of the active consumer, and challenges with the active consumer (Paper IV). READ MORE
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2. The evolution of markets - A service ecosystems perspective
Abstract : This conceptual dissertation aims to build an integrative and transdisciplinary framework of market evolution by reconnecting the study of innovations and markets, with help from the service ecosystems perspective. The service ecosystems perspective offers a processual, systemic, and institutional view on value creation, which is grounded in the axiomatic assumptions of service-dominant (S-D) logic. READ MORE
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3. Public Land Development for Sustainability-Profiled Districts : A value co-creation perspective
Abstract : Swedish municipalities are developing sustainability-profiled districts incollaboration with private actors to achieve their public sustainability objectives.These districts are comparable to developments found in many other Europeancountries and the wider world. READ MORE
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4. Exploring customer needs from a digital healthcare service
Abstract : Cost-effectively capturing and understanding customer needs allows a firm to stay synchronized with the market, to stay ahead of competitors, and to enable service innovation. Traditional qualitative market research methods, such as interviews and focus groups are well-known methods for identifying and capturing customer needs but can be costly, tedious, time-consuming, and can require intensive collaboration with customers. READ MORE
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5. Innovating Innovation : Understanding the Role of Service Design in Service Innovation
Abstract : Organizations across industries and sectors are seeking novel ways to innovate that can address the complex environments in which they operate. The complexity is reflected in an increasing focus on service innovation as the main growth trajectory, which entails ongoing infusion of technology into creating service offerings focused on customer experience. READ MORE