Search for dissertations about: "Consumer experience"

Showing result 1 - 5 of 71 swedish dissertations containing the words Consumer experience.

2. 1. Paradoxical consumer enjoyment : A cultural perspective on cigarette consumption

   Author : Anna Felicia Ehnhage; Jacob Östberg; Carl Cederström; Andreas Chatzidakis; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Paradoxical enjoyment; cigarette consumption; consumer culture theory; consumer enjoyment; pleasure; psychoanalytically informed theories; Business Administration; företagsekonomi;

   Abstract : In a time when health is seen as an important personal achievement, it is difficult to understand why people consume cigarettes. The explanations for cigarette consumption tend to be one-sided and the most common explanation are addiction and compulsive personality. READ MORE

4. 2. On Consumer Experiences and the Extraordinary

   Author : Sandhiya Goolaup; Göteborgs universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; consumers’ lived experience; extraordinary experience; food; mundane experience; value creation; interpretative research;

   Abstract : In today’s society, consumers are increasingly looking for experiences that are hedonic, positively intense, and intrinsically enjoyable, or what is called an extraordinary experience. Although, extraordinary experience as a concept has been gaining importance in consumer research, it still lacks both theoretical and empirical development. READ MORE

5. 3. Elusive intangibles : Exploring the experience of authenticity in product development

   Author : Per Kristav; Innovation; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Produkt och and varumärkesupplevelse; produkt och varumärkesvärde; produkt och varumärkesautenticitet; produkt och varumärkesbetydelse; abstrakta produktegenskaper.; Product experience; Brand experience; Product value; Brand value; Product Authenticity; Brand authenticity; Product meaning; Brand meaning; Product intangibles;

   Abstract : When consumers buy a new product, they have expectations about what that product will deliver. The consumer’s rational reasoning may try to ascertain whether the technical performance of the product will be fulfilled. Nevertheless, the final word is often subjective. READ MORE

6. 4. Self-service Last Mile Delivery : E-consumer perspective on service renovation

   Author : Yulia Vakulenko; Förpackningslogistik; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; self-service technology; e-commerce; last mile delivery; consumer; service renovation;

   Abstract : The continuous growth of e-retail in the B2C sector has been generating new recordsin revenues for several years. This has led to diversification of the marketinteractions and actors that are involved and impacted by the respective operationsand trends. READ MORE

7. 5. Fit in to stand out : An experience perspective on value creation

   Author : Claes Högström; Anders Gustafsson; Bård Tronvoll; Martin Löfgren; Bo Edvardsson; Thorsten Gruber; Karlstads universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; use value; consumer experiences; value creation; strategic schemas; attractive quality; Business Administration; Företagsekonomi;

   Abstract : In order to grow and survive, a firm must create value with consumers in ways that both fit in with consumer demands and stand out from competitors. Focusing on and understanding consumer and firm assessments of value and creation of value has become a central scope in the contemporary strategic management and marketing literature for understanding and explaining firm survival and success. READ MORE