Search for dissertations about: "Consumer"
Showing result 1 - 5 of 753 swedish dissertations containing the word Consumer.
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1. Paradoxical consumer enjoyment : A cultural perspective on cigarette consumption
Abstract : In a time when health is seen as an important personal achievement, it is difficult to understand why people consume cigarettes. The explanations for cigarette consumption tend to be one-sided and the most common explanation are addiction and compulsive personality. READ MORE
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2. Consumer Foreign Online Purchasing : Uncertainty in the Consumer-Retailer Relationship
Abstract : Consumer foreign online purchasing (CFOP) in this thesis refers to the exchange between consumers and foreign online retailers. Despite empirical facts showing increasing interest of consumers to purchase from foreign online retailers, researchers have only paid modest interest to this new marketing field. READ MORE
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3. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971
Abstract : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. READ MORE
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4. Brand Trust : Corporate communications and consumer-brand relationships
Abstract : In the wake of well-known instances of corporate misconduct – for example Enron in the U.S., and Skandia in Sweden – consumers ask for more transparent corporate brand practices to make corporate brands trustworthy. READ MORE
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5. Chemicals in consumer products : Bridging the gap between academic research and chemicals regulation
Abstract : Exposure to chemicals emitting from consumer products, such as clothes, electronic devices, toys and kitchen-ware, has emerged as an issue of public health and environmental concern. The use of chemicals having endocrine disrupting properties in commercial products is receiving particular attention as low dose exposures of such chemicals have been associated with adverse effects in both human and wildlife populations. READ MORE