Search for dissertations about: "Consumers attitude"

Showing result 1 - 5 of 21 swedish dissertations containing the words Consumers attitude.

  2. 1. Ready meals from the consumers' perspective : attitudes, beliefs, contexts and appropriateness

    Author : Mia Prim; Inga-Britt Gustafsson; Gunnar Hall; John Edwards; Örebro universitet; []
    Keywords : attitude; consumer; context; food choice; meal; ready meal; situation; attityd; färdigmat; konsument; kontext; matval; måltid; situation; Culinary Arts and Meal Science; Måltidskunskap; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Måltidskunskap; Culinary Arts and Meal Science;

    Abstract : The aim of this thesis was to gain a deeper understanding of ready meal consumers and their demands regarding ready meal products in different situations. Data were gathered with one extensive postal survey and five focus group discussions. READ MORE

  4. 2. Alcohol induced attitude change

    Author : Erik Nordström; Claudia Fahlke; Stockholms universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Attitude change; intoxication; psykologi; Psychology;

    Abstract : The present thesis includes four empirical studies intended to investigate certain conditions for awareness of attitude change and the attitude change patterns linked to mild alcohol intoxication. In study 1, retrospective ratings of initial attitudes exhibited a clear and significant displacement towards the position of post-influence attitudes, and this displacement was larger with more relevant issues. READ MORE

  5. 3. Antecendents of intention to use mobile music services : a study among Swedish consumers

    Author : Thong Bui; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : This study investigates the antecedents of intentions to use mobile music services among Swedish consumers. Relying on the theory of planned behavior, image congruence theory, and the technology readiness index, the study proposes an integrated research model that explains consumer intentions to use mobile music services. READ MORE

  6. 4. Brand choice in goal-derived categories : what are the determinants?

    Author : Fredrik Lange; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : The common view of brand choice in consumer marketing is that brands compete against each other within a specified product category. For example, different coffee brands are compared and evaluated by consumers and the most preferred brand is selected. READ MORE

  7. 5. Understanding the provision and processing of information for information-intensive products as a basis for market segmentation

    Author : Daniel Edward Hall; Terrence Brown; Leyland Pitt; Jan Kietzmann; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Information-intensive products; consumer information search; consumer information processing; marketing strategy; wine marketing; Industriell ekonomi och organisation; Industrial Engineering and Management;

    Abstract : This thesis helps to address the gap in literature relating to the study of the provision of information to consumers, consumer information search behaviour and consumer information processing and choice behaviour relating to information-intensive products. Throughout the thesis, wine is taken as an example of an information-intensive product. READ MORE