Search for dissertations about: "Corporate Communication"

Showing result 1 - 5 of 51 swedish dissertations containing the words Corporate Communication.

2. 1. The Construction of Corporate Irresponsibility : A constitutive perspective on communication in media narratives

   Author : Emelie Adamsson; Hans Rämö; Staffan Furusten; Dennis Schoeneborn; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; corporate irresponsibility; media stories; narratives; counter-narratives; communicative constitution of organization CCO ; organizational communication; företagsekonomi; Business Administration;

   Abstract : Stories in which corporations are revealed as irresponsible are frequently published and broadcast in journalistic media. These media stories, as well as stories from other stakeholders, contribute to the formation of counter-narratives that consequently stand against corporate narratives with a focus on responsibility. READ MORE

4. 2. Corporate Greening : Product and Production Perspectives

   Author : Bozena Guziana; Erik Dahlquist; Eva Thorin; Birgitta Schwartz; Peter Dobers; Terrence Fel; Van Miller; Mälardalens högskola; []
   Keywords : Greening; ‘Green’ business; ‘Green-green’ business; Environmental leaders; Environmental profile; Environmental technology; Product and production; Communicating; CSR; Ecopreneurs; Företags miljöarbete; ’Gröna’ företag; ’Grön-gröna’ företag; Miljöledande företag och organisationer; Miljöteknik; Produkt och tillverkning; Kommunikation; CSR; Ecoprenörer; Energy- and Environmental Engineering; energi- och miljöteknik;

   Abstract : This thesis describes corporate greening in general, and specifically the environmental technology (ET) sector as a green sector. The thesis has also particular focus on production and products related aspects and the influence of the environmental profile of the ET sector on the environmental engagement of companies in the sector. READ MORE

5. 3. Brand Trust : Corporate communications and consumer-brand relationships

   Author : Clara Gustafsson; Per-Olof Berg; Janet L. Borgerson; Douglas B. Holt; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand; Trust; Consumer; Corporate Brand; Relationship; Communication; Asymmetrical Reciprocity; Faithful Shielding; Business studies; Företagsekonomi; Business Administration; företagsekonomi;

   Abstract : In the wake of well-known instances of corporate misconduct – for example Enron in the U.S., and Skandia in Sweden – consumers ask for more transparent corporate brand practices to make corporate brands trustworthy. READ MORE

6. 4. FASHIONABLE POLITICS The discursive construction of ethical consumerism in corporate communications, news media, and social media

   Author : Johanna Arnesson; Göteborgs universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ethical consumerism; neoliberalism; political brand cultures; consumer culture; critical discourse analysis; media and communication studies;

   Abstract : This thesis investigates the discursive construction of ethical consumerism – a notion that encompasses both ‘conscious’ consumption choices and responsible’ corporate activities – in mediated discourses about fashion and clothing consumption in Sweden. Drawing on the discourse-historical approach within critical discourse analysis, the study provides an empirical examination of discursive elements in corporate communications, newspapers, and social media, which construct the market as the best solution to social injustice and climate change. READ MORE

7. 5. Conjoint analysis as a tool for communication and corporate environmental decision-making

   Author : Stina Alriksson; Tomas Öberg; Marianne Lindström; Högskolan i Kalmar; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; conjoint analysis; PLS; Cluster analysis; Communication; Environmental; Decision-making; Environmental engineering; Miljöteknik; Miljövetenskap; Environmental Science;

   Abstract : Conjoint analysis has been used extensively in marketing, transportation and healthcare for the past 50 years. Since the mid-1990s, it has also been applied to an increasing number of environmental issues. In this thesis, conjoint analysis is applied to environmental objectives of the Swedish steel industry. READ MORE