Search for dissertations about: "Customer Experience"

Showing result 16 - 20 of 95 swedish dissertations containing the words Customer Experience.

  2. 16. Web-Enabled Customer Involvement in Innovation Activities : a Firm's Perspective

    Author : Natalia Ryzhkova; Blekinge Tekniska Högskola; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer collaboration; Web-based methods; Innovation performance; Management competences;

    Abstract : Customer involvement in innovation activities is a common practice among companies in most industries. It has been widely researched by scholars to demonstrate its risks and advantages. Yet, the growing importance and recognition of the Internet are transforming the scope, boundaries, and dynamics of interactions among firms and customers. READ MORE

  4. 17. From Cost Accounting to Customer Accounting in the HospitalityIndustry : a Constructive Approach

    Author : Mats Carlbäck; Sweden Göteborg Handelshögskolan Göteborgs universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Restaurant Industry; Management Accounting Tools; Management Control; Experience Accounting; FAMM; Cost Allocation; Performance Measurement; Constructive Approach;

    Abstract :  The objective of this research project is to analyse and identify the role of tools used in the restaurant industry to improve resource management efficiency and performance, to develop and test the Experience Accounting tool, and to test and evaluate if this particular system is the system that could fill a gap in the hospitality industry.The research is based on the notion that the hospitality business is part of the experience industry and is producing experiences rather than a plate of food and a bed to sleep in. READ MORE

  5. 18. The Leader of the Pack : A Service Perspective on Packaging and Customer Satisfaction

    Author : Martin Löfgren; Anders Gustafsson; Lars Witell; Bo Edvardsson; Bo Bergman; Karlstads universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer satisfaction; Kano; Packaging; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

    Abstract : Almost everything we as consumers buy in a store has a package. Packages have many functions – some, if not all, present marketers with the opportunity to gain competitive advantages. READ MORE

  6. 19. Brand building in the business-to-business context : The brand equity perspective

    Author : Galina Biedenbach; Maria Bengtsson; Peter Hultén; Joakim Wincent; George Christodoulides; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand building; brand equity; brand management; business-to-business; customer experience; organizational buying behavior; professional services; rapport; role behavior; företagsekonomi; Business Studies;

    Abstract : The main purpose of this doctoral dissertation is to investigate factors affecting B2B brand building by applying the brand equity perspective in the professional services context. Three peer-reviewed and published articles and one book chapter examine different aspects related to the enhancement of brand equity and brand building in the B2B context. READ MORE

  7. 20. The customer in focus Patient roles in designing and improving care processes

    Author : Susanne Gustavsson; Chalmers tekniska högskola; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; healthcare; patient roles; quality management; care processes; customer focus;

    Abstract : Challenges in today’s healthcare are many. One of them is that a patient focus is missing indesign and improvement of care processes. Traditionally healthcare professionals have donethe improvements of care processes in a way they assumed were best based on theirexperiences and professional knowledge. READ MORE